Madonna :: The "MDNA" Era

[Rub_rb]

This might be Madonna's first studio album EVER not to reach Platinum in the UK

Not really. HC is only certified Gold officialy by the BPI (as you can all check in their database), despite selling ~340k... And I guess Warner will never certify it Platinum now...

[arab]

HDD Final sales

43 MADONNA INTERSCOPE 9,164 -33%
MDNA

[Brazilian]

HDD Final sales

43 MADONNA INTERSCOPE 9,164 -33%
MDNA

Still top 50 !!!

[pcdm3]

HDD Final sales

43 MADONNA INTERSCOPE 9,164 -33%
MDNA

[Brazilian]

HDD Final sales

43 MADONNA INTERSCOPE 9,164 -33%
MDNA

Why " " ? It will problably end up between 500-700k in USA and that's simply FANTASTIC!

[HolidayGuy]

Last week's SoundScan number ended up lower than HITS (12,217 vs. 13,765)- amd it ranked No. 34 vs. No. 29 on HITS- so if the SoundScan number ends up similar to HITS this week, the decline would be around 25%.

In its fifth week on the Billboard 200, American Life dropped 26-49.

[Timmy94]

Germany
32 (17) MDNA

3 ~ 33k
10 ~ 11k
12 ~ 8k
17 ~ 5k
32 ~ 3k

total: 60k (estimations)

---

@Brazilian: 2.24 mio. is the initial point (50% average number of the previous studio albums, 50% Hard Candy's sales). If MDNA ends with 470k-900k (=drop of 60-79%), it'll be an underperformance. 80%+ would be flop, 90%+ would be a fail...

[upushme]

HDD Final sales

43 MADONNA INTERSCOPE 9,164 -33%
MDNA

Another -33% and it will be 6,200. Time for a new single or a tv performance, no?

[pcdm3]

HDD Final sales

43 MADONNA INTERSCOPE 9,164 -33%
MDNA

Why " " ? It will problably end up between 500-700k in USA and that's simply FANTASTIC!

You really think it's fantastic? Britney's "Femme Fatale" sold 800K in the US and 1.6 Million WW and it was a flop... or maybe it was a flop for last year's standards??

[Dragonn]

HDD Final sales

43 MADONNA INTERSCOPE 9,164 -33%
MDNA

Why " " ? It will problably end up between 500-700k in USA and that's simply FANTASTIC!

You really think it's fantastic? Britney's "Femme Fatale" sold 800K in the US and 1.6 Million WW and it was a flop... or maybe it was a flop for last year's standards??

800k in the USA is good

[floria]

HDD Final sales

43 MADONNA INTERSCOPE 9,164 -33%
MDNA

Why " " ? It will problably end up between 500-700k in USA and that's simply FANTASTIC!

You really think it's fantastic? Britney's "Femme Fatale" sold 800K in the US and 1.6 Million WW and it was a flop... or maybe it was a flop for last year's standards??

1.6M is not floop.
Floop is 550K WW and 300K US Bionic.

[Hafo]

Not really. HC is only certified Gold officialy by the BPI (as you can all check in their database), despite selling ~340k... And I guess Warner will never certify it Platinum now...

It is actually certified Platinum, I have the Music Week report somewhere. The BPI online database is not up to date, it's even missing certs from last week!

[justifyboy]

Not really. HC is only certified Gold officialy by the BPI (as you can all check in their database), despite selling ~340k... And I guess Warner will never certify it Platinum now...

It is actually certified Platinum, I have the Music Week report somewhere. The BPI online database is not up to date, it's even missing certs from last week!

HC is platinum?? really??

[Nichu94]

Not really. HC is only certified Gold officialy by the BPI (as you can all check in their database), despite selling ~340k... And I guess Warner will never certify it Platinum now...

It is actually certified Platinum, I have the Music Week report somewhere. The BPI online database is not up to date, it's even missing certs from last week!

HC is platinum?? really??

Yes it sold over 360.000 copies in the UK

[floria]

Not really. HC is only certified Gold officialy by the BPI (as you can all check in their database), despite selling ~340k... And I guess Warner will never certify it Platinum now...

It is actually certified Platinum, I have the Music Week report somewhere. The BPI online database is not up to date, it's even missing certs from last week!

HC is platinum?? really??

http://www.bpi.co.uk/certifiedawards/search.aspx

[justifyboy]

sorry I thought in USA

[Timmy94]

HDD Final sales

43 MADONNA INTERSCOPE 9,164 -33%
MDNA

Why " " ? It will problably end up between 500-700k in USA and that's simply FANTASTIC!

You really think it's fantastic? Britney's "Femme Fatale" sold 800K in the US and 1.6 Million WW and it was a flop... or maybe it was a flop for last year's standards??

1.6M is not floop.
Floop is 550K WW and 300K US Bionic.

You can't say a certain number is a flop... It depends on an artist's selling power! So when someone usually sells 8 mio. per album and then has an album selling 550k, it's nothing but a fail, while it's a glorious result for an artist that hasn't been able to pass the 100k-mark with his previous album(s).

[stevyy]

HDD Final sales

43 MADONNA INTERSCOPE 9,164 -33%
MDNA

Why " " ? It will problably end up between 500-700k in USA and that's simply FANTASTIC!

You really think it's fantastic? Britney's "Femme Fatale" sold 800K in the US and 1.6 Million WW and it was a flop... or maybe it was a flop for last year's standards??

1.6M is not floop.
Floop is 550K WW and 300K US Bionic.

You can't say a certain number is a flop... It depends on an artist's selling power! So when someone usually sells 8 mio. per album and then has an album selling 550k, it's nothing but a fail, while it's a glorious result for an artist that hasn't been able to pass the 100k-mark with his previous album(s).

i disagree.. someone like britney or Madonna aren't new artists.. selling 1,5-2m copies nowadays is success no matter what. I mean those albums would land in a year end top 20 with such sales.. and the 20 best selling albums of a year are hardly flops.

[frankie_85]

Why hasn't MDNA been certified gold in the USA? And how much is gold in the UK?

I guess the label was planning a Platinum certification... I can't recall a studio album of hers that hasn't gone Platinum in the US, so they surely want to keep the trend.

I think it has more to do with the fact that an album has to chart for what? 4 or 5 weeks before it can have a certification. And even then it's up to the label...
"Hard Candy" is certified Gold despite scanning more copies than "American Life" which is Platinum. Obviously the label was more cautious with HC (which was coming after a 1.7 million selling album) and i'm pretty sure this time too (where the previous album did only 700k) they were cautious. Without hits or a well-timed promotion Platinum was out of the question unfortunately

In UK she never had a studio album selling less than Platinum and this one might be the first, i don't want to think about it

[denise]

Some Girls would bomb worse than GGW in US and TUTR will have the same fate. I think the only logical choice is Love Spent, it can get airplay from Pop/AC/Hot AC radios. And as far as i know, listeners of AC/Hot AC radios buy albums so MDNA could benefit from it.

Mmmmm that will be a smart move....so I don't think Madge team it's going to do something like that.....

[tir69]

Italy airplay:
according to earone GGW is at 5 on the daily spins

[clh_hilary]

HDD Final sales

43 MADONNA INTERSCOPE 9,164 -33%
MDNA

Why " " ? It will problably end up between 500-700k in USA and that's simply FANTASTIC!

You really think it's fantastic? Britney's "Femme Fatale" sold 800K in the US and 1.6 Million WW and it was a flop... or maybe it was a flop for last year's standards??

1.6M is not floop.
Floop is 550K WW and 300K US Bionic.

You can't say a certain number is a flop... It depends on an artist's selling power! So when someone usually sells 8 mio. per album and then has an album selling 550k, it's nothing but a fail, while it's a glorious result for an artist that hasn't been able to pass the 100k-mark with his previous album(s).

Unfortunately what you said contradicted yourself.

"Hard Candy" sold 700k copies, "American Life" sold somewhere close to that. "Celebration" did what? 300k copies? These, plus that HC was released several years ago shows that 150k less than HC is not a flop by her recent low standards. 550k copies is not even that low considering all the other A-listers' sales either. Beyonce barely did a million copies, Britney Spears went 700k copies, so is Rihanna. Nicki Minaj might sell even less than Madonna. Lady GaGa did 2 million copies but her previous album outsold HC by like 7 times while Katy Perry scored a lot of hits to move 2 million copies.

[Dragonn]

Last week's SoundScan number ended up lower than HITS (12,217 vs. 13,765)- amd it ranked No. 34 vs. No. 29 on HITS- so if the SoundScan number ends up similar to HITS this week, the decline would be around 25%.

In its fifth week on the Billboard 200, American Life dropped 26-49.

Why is there a diference between HITS and Soundscan?
And who are the biggest retailers in the USA. Do you think that because there are various versions of MDNA for sell, and because some big retailers only sell the clean version of it, that it might've hurt sales?

[Brazilian]

HDD Final sales

43 MADONNA INTERSCOPE 9,164 -33%
MDNA

Why " " ? It will problably end up between 500-700k in USA and that's simply FANTASTIC!

You really think it's fantastic? Britney's "Femme Fatale" sold 800K in the US and 1.6 Million WW and it was a flop... or maybe it was a flop for last year's standards??

Femme Fatale had a moderate lead single and two HUGE singles in USA that reached AI that she never had did before. Madge had two first singles that...well,no need of comments. I'm sure that MDNA will sell more than 1,6 worldwide. Something between 1,8 - 2,0 million.

[Rub_rb]

HDD Final sales

43 MADONNA INTERSCOPE 9,164 -33%
MDNA

Why " " ? It will problably end up between 500-700k in USA and that's simply FANTASTIC!

You really think it's fantastic? Britney's "Femme Fatale" sold 800K in the US and 1.6 Million WW and it was a flop... or maybe it was a flop for last year's standards??

1.6M is not floop.
Floop is 550K WW and 300K US Bionic.

You can't say a certain number is a flop... It depends on an artist's selling power! So when someone usually sells 8 mio. per album and then has an album selling 550k, it's nothing but a fail, while it's a glorious result for an artist that hasn't been able to pass the 100k-mark with his previous album(s).

Unfortunately what you said contradicted yourself.

"Hard Candy" sold 700k copies, "American Life" sold somewhere close to that. "Celebration" did what? 300k copies? These, plus that HC was released several years ago shows that 150k less than HC is not a flop by her recent low standards. 550k copies is not even that low considering all the other A-listers' sales either. Beyonce barely did a million copies, Britney Spears went 700k copies, so is Rihanna. Nicki Minaj might sell even less than Madonna. Lady GaGa did 2 million copies but her previous album outsold HC by like 7 times while Katy Perry scored a lot of hits to move 2 million copies.

Minaj might sell less??? LOL. She'll catch MDNA in 2 weeks.. And she's still top 10 while Madge is about to leave the Top 50... Nicki will reach 1 million in the US, MDNA can dream of reaching 600k.

Besides, US is not the whole world... And MDNA might end selling more or less what HC did there, but it'll struggle to reach 2 million ww and HC did 3.5 m. If we look year sales overall, HC was in YE's Top 10 and MDNA won't. Low Top 20 maximum. And for God's sake, we're comparing it with HC, her lowest selling to date.

Beyonce's 4 final sales will be 3 million, being pregnant, little promo for her standards, no big hit... And that will be her lowest selling to date. Gaga's BTW - 6,5 million, 6 million for Katy Perry, Rihanna's TTT is at 3 million WW now but it will end up selling 4..
Femme Fatale was a bit of a flop.. 1,7 million WW... A total dissaster in the UK and other big markets and not even a million in the US despite having 3 hits...

It's you who started comparisons to try make it look better... What would it be next, comparing it to Bionic to make it look like a hit??? Lol.

Yes, if it sells 2 million WW and it's in the Top 20 of the biggest sellers of the year it cannot be called a flop, considering her age, no promo, no hits, that's for sure!! But please, don't try to fool people and yourselves comparing it to other female artists' sales, as that only shows that it's not selling good at all...