New OCC Streaming chart for the UK

[ShayLaB]

New OCC Streaming chart for the UK

The new streaming chart will be available from Monday.

[Timmy94]

What a coincidence that there is an UK Streaming Chart announced the week the German Streaming Chart is launched ...

[Graham76man]

Not be long before the Singles OCC chart adds streaming to it.
The industry clearly is not happy with I-Tunes hogging the download market, especially as it flaunts the 59p sales to make a mockery of the singles chart.

I'll give it about a year before the "stream" becomes main stream
Could this mean the return of Wet Wet Wet?

[NorfolkScot]

Carly Rae Jepsen has been crowned the first ever No.1 artist in the UK’s brand new Official Streaming Chart.

The star’s Call Me Maybe was today confirmed in the top spot, ahead of Fun feat Janelle Monae with We Are Young.

The chart is based on music audio streams from services such as Spotify, Deezer, We7, and Napster. It takes into account both paid-for and ad-supported services.

Call Me Maybe by former Canadian Idol contestant Carly Rae Jepsen was released last month. It secured the Number 1 slot over on the Official Singles Chart for four weeks running.

Official Charts Company managing director Martin Talbot says: “Many, many congratulations to Carly Rae Jepsen, who has captured a piece of history in claiming the top spot in the very first Official Streaming Chart. The launch of this chart is a landmark moment for the UK music industry – and it is appropriate that such a signature spring smash can claim this historic first.”

1 CALL ME MAYBE CARLY RAE JEPSEN (INTERSCOPE)

2 WE ARE YOUNG FUN FT JANELLE MONAE (ATLANTIC/FUELED BY RAMEN)

3 SOMEBODY THAT I USED TO KNOW GOTYE FT KIMBRA (ISLAND)

4 TOO CLOSE ALEX CLARE (ISLAND)

5 STARSHIPS NICKI MINAJ (CASH MONEY/ISLAND)

6 DRIVE BY TRAIN (COLUMBIA)

7 TITANIUM DAVID GUETTA FT SIA (POSITIVA/VIRGIN)

8 SHE DOESN'T MIND SEAN PAUL (ATLANTIC/VP)

9 PRIMADONNA MARINA & THE DIAMONDS (679/ATLANTIC)

10 212 AZEALIA BANKS FT LAZY JAY (POLYDOR)

[Graham76man]

On We7 (if your not a member) it allows you a 30 second preview. Is that allowed on the OCC chart?

Bet you it's not
For you could go on to We7 and just keep hitting play on a record and get it in the chart.

I can see the point to registering this way of listening to music, if you pay to listen to music online, but when it's free.... It's just pointless
After all part of the fee you pay to these sites will go back to the record companies. So it's just a cheap download. I wonder how many listeners to these site have an audio recording software so they can have a MP3 recording (of the playing track) cheap?

[phoenix83]

New OCC Streaming chart for the UK

The new streaming chart will be available from Monday.

Good, it's about time this form of music consumption was recognised with its own chart.

[Blondini]

Official Charts Company has exclusively revealed to Music Week the top 100 streamed songs of 2011.

Adele's Rolling In The Deep tops the list, which has been compiled from data derived from the likes of Spotify, Deezer, Napster, We7 and Xbox Live Zune.

Both ad-funded and subscription platforms have been taken into account.

The list follows the first Official weekly UK streaming chart, which was released yesterday. Carly Rae Jepsen's Call Me Maybe took the No.1 spot.

The UK's most streamed tracks of 2011, according to Official Charts Company data:

1 ROLLING IN THE DEEP ADELE XL RECORDINGS

2 GRENADE BRUNO MARS ELEKTRA

3 PRICE TAG JESSIE J FT BOB ISLAND/LAVA

4 S&M RIHANNA DEF JAM

5 THE A TEAM ED SHEERAN ASYLUM

6 DO IT LIKE A DUDE JESSIE J ISLAND/LAVA

7 MAKE YOU FEEL MY LOVE ADELE XL RECORDINGS

8 WHAT'S MY NAME RIHANNA FT DRAKE DEF JAM

9 ONLY GIRL (IN THE WORLD) RIHANNA DEF JAM

10 PARTY ROCK ANTHEM LMFAO/LAUREN BENNETT/GOONROCK INTERSCOPE

11 JUST THE WAY YOU ARE (AMAZING) BRUNO MARS ELEKTRA

12 WHO'S THAT CHICK DAVID GUETTA FT RIHANNA POSITIVA/VIRGIN

13 FIREWORK KATY PERRY VIRGIN

14 BORN THIS WAY LADY GAGA INTERSCOPE

15 ON THE FLOOR JENNIFER LOPEZ FT PITBULL DEF JAM

16 YOUR SONG ELLIE GOULDING POLYDOR

17 MOVES LIKE JAGGER MAROON 5 FT CHRISTINA AGUILERA A&M/OCTONE

18 FORGET YOU CEE LO GREEN WARNER BROS

19 WE FOUND LOVE RIHANNA FT CALVIN HARRIS DEF JAM

20 ET KATY PERRY FT KANYE WEST VIRGIN

21 THE LAZY SONG BRUNO MARS ELEKTRA

22 GIVE ME EVERYTHING PITBULL/NE-YO/AFROJACK/NAYER J

23 YEAH 3X CHRIS BROWN SONY MUSIC

24 I NEED A DOLLAR ALOE BLACC EPIC

25 LOVE THE WAY YOU LIE EMINEM FT RIHANNA INTERSCOPE

26 THE CAVE MUMFORD & SONS GENTLEMEN OF THE ROAD/ISLAND

27 MARRY YOU BRUNO MARS ELEKTRA

28 WONDERMAN TINIE TEMPAH FT ELLIE GOULDING PARLOPHONE

29 L.I.F.E.G.O.E.S.O.N. NOAH & THE WHALE MERCURY

30 ALL OF THE LIGHTS KANYE WEST FT DRAKE & RIHANNA ROC-A-FELLA

31 LIKE A G6 FAR EAST MOVEMENT/CATARACS/DEV INTERSCOPE

32 LEGO HOUSE ED SHEERAN ASYLUM

33 BEAUTIFUL PEOPLE CHRIS BROWN FT BENNY BENASSI SONY MUSIC

34 SWEAT SNOOP DOGG CAPITOL

35 SUPER BASS NICKI MINAJ CASH MONEY/ISLAND

36 WHERE THEM GIRLS AT DAVID GUETTA/FLO RIDA/MINAJ POSITIVA/VIRGIN

37 YOU NEED ME I DON'T NEED YOU ED SHEERAN ASYLUM

38 MIAMI 2 IBIZA SWEDISH HOUSE MAFIA VS TINIE VIRGIN

39 JUST CAN'T GET ENOUGH BLACK EYED PEAS INTERSCOPE

40 COMING HOME DIDDY DIRTY MONEY/SKYLAR GREY BAD BOY/INTERSCOPE

41 HOMETOWN GLORY ADELE XL RECORDINGS

42 LITTLE LION MAN MUMFORD & SONS GENTLEMEN OF THE ROAD/ISLAND

43 BLIND FAITH CHASE & STATUS FT LIAM BAILEY MERCURY

44 I NEED A DOCTOR DR DRE FT EMINEM & SKYLAR GREY INTERSCOPE

45 WE R WHO WE R KESHA RCA

46 PASS OUT TINIE TEMPAH PARLOPHONE

47 PUMPED UP KICKS FOSTER THE PEOPLE COLUMBIA

48 TONIGHT (I'M F**KIN' YOU) ENRIQUE IGLESIAS FT LUDACRIS POLYDOR

49 THE TIME (DIRTY BIT) BLACK EYED PEAS INTERSCOPE

50 CALIFORNIA KING BED RIHANNA DEF JAM

51 SKINNY LOVE BON IVER 4AD

52 BEST THING I NEVER HAD BEYONCE COLUMBIA/PARKWOOD ENT

53 FEEL SO CLOSE CALVIN HARRIS COLUMBIA

54 WRITTEN IN THE STARS TINIE TEMPAH FT ERIC TURNER PARLOPHONE

55 BLACK AND YELLOW WIZ KHALIFA ATLANTIC

56 THE EDGE OF GLORY LADY GAGA INTERSCOPE

57 HELLO MARTIN SOLVEIG & DRAGONETTE 3 BEAT/AATW

58 WHAT YOU KNOW TWO DOOR CINEMA CLUB KITSUNE

59 CHASING PAVEMENTS ADELE XL RECORDINGS

60 TEENAGE DREAM KATY PERRY VIRGIN

61 DOWN WITH THE TRUMPETS RIZZLE KICKS ISLAND

62 GLAD YOU CAME WANTED GLOBAL TALENT

63 EARTHQUAKE LABRINTH FT TINIE TEMPAH SYCO MUSIC

64 SWEET DISPOSITION TEMPER TRAP INFECTIOUS MUSIC

65 CHAMPION CHIPMUNK FT CHRIS BROWN JIVE

66 COOLER THAN ME MIKE POSNER J

67 BOUNCE CALVIN HARRIS FT KELIS COLUMBIA

68 DON'T HOLD YOUR BREATH NICOLE SCHERZINGER INTERSCOPE

69 SOMETHING GOOD CAN WORK TWO DOOR CINEMA CLUB KITSUNE

70 STARRY EYED ELLIE GOULDING POLYDOR

71 END CREDITS CHASE & STATUS FT PLAN B VERTIGO

72 F**KIN' PERFECT PINK LAFACE

73 JUDAS LADY GAGA INTERSCOPE

74 THE FLOOD TAKE THAT POLYDOR

75 BUZZIN MANN FT 50 CENT MERCURY

76 HEY SOUL SISTER TRAIN COLUMBIA

77 CRYSTALISED XX YOUNG TURKS

78 JUST A DREAM NELLY UNIVERSAL

79 CHEERS (DRINK TO THAT) RIHANNA DEF JAM

80 DYNAMITE TAIO CRUZ 4TH & BROADWAY

81 FOR THE FIRST TIME SCRIPT PHONOGENIC

82 DOG DAYS ARE OVER FLORENCE & THE MACHINE ISLAND

83 WHAT MAKES YOU BEAUTIFUL ONE DIRECTION SYCO MUSIC

84 MANY OF HORROR BIFFY CLYRO 14TH FLOOR

85 NOBODY'S PERFECT JESSIE J ISLAND/LAVA

86 WHAT THE HELL AVRIL LAVIGNE RCA

87 SEXY AND I KNOW IT LMFAO INTERSCOPE

88 RAISE YOUR GLASS PINK LAFACE

89 SKINNY LOVE BIRDY 14TH FLOOR/ATLANTIC

90 WITHOUT YOU DAVID GUETTA FT USHER POSITIVA/VIRGIN

91 ISLANDS XX YOUNG TURKS

92 LAST FRIDAY NIGHT (TGIF) KATY PERRY VIRGIN

93 DAYDREAMER ADELE XL RECORDINGS

94 EYES WIDE SHUT JLS FT TINIE TEMPAH EPIC

95 WINTER WINDS MUMFORD & SONS GENTLEMEN OF THE ROAD/ISLAND

96 CALIFORNIA GURLS KATY PERRY FT SNOOP DOGG VIRGIN

97 AIRPLANES BOB FT HAYLEY WILLIAMS ATLANTIC

98 STEREO HEARTS GYM CLASS HEROES/ADAM LEVINE DECAYDANCE/FUELED BY RAMEN

99 MOMENT 4 LIFE NICKI MINAJ FT DRAKE CASH MONEY/ISLAND

100 KATY ON A MISSION KATY B RINSE RECORDINGS

[Thriller]

It's a good idea but it can surely be easily manipulated. For example on Spotify what's to stop people streaming a song on repeat constantly all week to get it up the chart?

[Gambo]

I don't know the technicalities yet of the mechanisms they're using to record the streaming data - though one can only hope that they will have hit on a fairly foolproof formula if they are now ready to unleash an 'official' ranking on the back of it. That's not to sound naive; there's always teething troubles with the introduction of a chart that measures a new(ish!) format, especially one as transient as streaming, but the industry have been working on devising a robust methodology for measuring streaming data for some considerable time, and surely issues like the obvious one cited above will have been considered and mitigated accordingly?

I completely agree that as a mainstream method of 'consuming' music, it's high-time such a chart was compiled and published through official industry channels. Indeed, if it survives a prolonged existence as a stand-alone 'alternative' listing of what is popular, I think it will potentially gather as much kudos in industry, artist and consumer circles as the official single tracks sales chart. The interesting part will be whether - I am bound to say when - they decide it's time to fully-incorporate this data into the mainstream singles chart, because not only will it add a whole new dimension to the market of consuming singular songs, it will also bring about a fundamental end of an era, in that for the first time, data around consumption of tracks will be included that did not revolve around a direct cash-nexus transaction specifically for that song. In other words, we'd have a singles ranking that was not all based on sales per 'unit', but also 'usage' per unit.

I'm not entirely certain I agree with that; the download era was difficult to assimilate comfortably, especially given the pace of its development. But although the format of the new virtual product was a universe away from its physical counterpart, it was something that had become legal, monetised, and clearly-measurable at its specific point-of-sale. The singles market is now essentially digital but still essentially counts individual purchases of specific products, one-by-one, whether it be an online download, or in a few isolated cases, a CD on the High Street. But with streaming, a track's 'usage' can be measured but will not be based on a 'sale'. Whether the streaming site is paid-for by subscription or is free owing to ad-support, will not matter. So whether it is fair to add the two different means of consumption together I am not sure, as a listen via a streaming site and a purchase from a digital store isn't quite a 'like-for-like' comparison.

In any case though, by the end of this decade, we are likely to have an integrated chart that will reflect popularity of songs measured by individual sale and airing as part of a streaming deal. In fact, it's likely to be in place far sooner than that.

As to what such integration would do to the shape of the chart though is anyone's guess. I'd have to say that those who don't favour the long-term occupation of the ranks by older and endlessly-enduring tracks (poor old Timmy94 for example!) may look back on today's scenario more fondly, for surely the incorporation of streaming data would only serve to slow the chart down even more?? And then there's the effect it may have on the already-flagging albums sector. The more emphasis there is on consuming single tracks, not only by individual sale but listens on streaming sites, arguably the more the long-playing market may recede, whatever the relative quality of material being made available?

Interesting times.

[Thriller]

Great post Gambo, I agree with everything you say.

When the chart becomes a combination of sales and streams, I for one will mourn the loss of a sales only chart. I don't believe you can compare a purchase using cold hard cash with a stream that could be completely flippant. For example, I might listen to the latest Justin Bieber song to see what it sounds like, but what if I hate it? I've just given that song an extra point toward its chart position. That's the flaw, a streaming chart doesn't account for curiosity. I can't imagine many people would spend 99p on a download without ever hearing that song/liking it.

[Graham76man]

Great post Gambo, I agree with everything you say.

When the chart becomes a combination of sales and streams, I for one will mourn the loss of a sales only chart. ....I might listen to the latest Justin Bieber song to see what it sounds like, but what if I hate it? I've just given that song an extra point toward its chart position. That's the flaw, a streaming chart doesn't account for curiosity. I can't imagine many people would spend 99p on a download without ever hearing that song/liking it.

Don't worry Thriller the Real Chart will NOT include records which are listened to in it's chart. Afterall what's the difference between them and a free download? For that reason they will stay out of the REAL chart.

However it's unlikely a record you listened to and hated would have an effect on the chart. The reason for that is the most popular songs having many plays from people who love the tracks will cancel it out. Though this depends on the number of sites registered and the number of people who uses them.
The big problem is the chart itself. People will go to these sites see the chart and listen to what is in the chart. So the chart will stagnate.
All that these streaming sites will do is reduce sales as people record the tracks, just like they used to do with FM radio and a cassette machine.

On a lighter note Thriller... You listen to Justin Bieber and your not a 14-year-old girl
What if you don't like the song

[phoenix83]

The UK's most streamed tracks of 2011, according to Official Charts Company data:

1 ROLLING IN THE DEEP ADELE XL RECORDINGS

2 GRENADE BRUNO MARS ELEKTRA

3 PRICE TAG JESSIE J FT BOB ISLAND/LAVA

4 S&M RIHANNA DEF JAM

5 THE A TEAM ED SHEERAN ASYLUM

6 DO IT LIKE A DUDE JESSIE J ISLAND/LAVA

7 MAKE YOU FEEL MY LOVE ADELE XL RECORDINGS

8 WHAT'S MY NAME RIHANNA FT DRAKE DEF JAM

9 ONLY GIRL (IN THE WORLD) RIHANNA DEF JAM

10 PARTY ROCK ANTHEM LMFAO/LAUREN BENNETT/GOONROCK INTERSCOPE

7 of the top 10 by Adele, Jessie J and Rihanna

[Robbie]

The OCC have stated that streaming data will not be included in the main singles chart. Though of course things can change but at the moment download sales are sufficiently strong enough to mean that there is no need to include streaming data. And if the OCC did ever decide to add streaming data how would they do it? One play could never be the equivalent of one sale which means that an artificial formula would have to be added to the single chart in order to determine how many streaming plays equal one sale.

There is also an additional problem in that some acts either won't allow their material to be added to streaming sites or won't allow it to be added for the first few weeks or months an album is on sale. This is because some acts believe that putting an album on the likes of Spotify eats into actual sales and the financial returns from tracks being streamed is a lot less than a sale. For example, '21' by Adele is not on any streaming site (though 'Rolling In the Deep' is as it was added before the album was released). It's for this reason that 'Someone Like You' has never had one single play at a streaming site and therefore doesn't appear in the list of most streamed songs in 2011. 'Mylo Xyloto' by Coldplay was released last October but was only added to Spotify in January this year. The absence of popular tracks in the streaming chart would make a mockery of the singles chart if streaming data was included in the main chart.

[Graham76man]

The fact they have started one speaks volumes.

The US has already incorporated streaming into the chart, so there is a way to offsett sales and plays.
Of course as Robbie says many artists don't allow streaming. Because it is the Music Industry chart, they clearly at the present don't want it in the main chart. But for example if I-Tunes keep flooding the chart with oldies, the tide might turn. Or something else happens... We shall see

[Robbie]

To be fair to the OCC the Streaming chart has been several years in development with an early version of the chart appearing in September 2008

http://www.bpi.co.uk/press-area/news-am ... 92008.aspx

That chart was based on a limited number of subscription sites and it was probably the lack of companies providing data that held back the earlier launch of a proper streaming chart.

With regards to the Billboard Hot 100 including streaming data, the Hot 100 has never been a purely sales based chart as it has included airplay data since the chart was first published in 1958. So the inclusion of streaming wasn't a significant departure for that particular chart. The chart has always had a conversion formula to incorporate sales and airplay into the same chart. But it does make the chart very artificial as I can't see how Billboard can say with any certainty that x amount of airplay is the equivalent of y amount of sales and z amount of streaming plays. Change the balance between the three sets of data and you can materially affect the outcome of the chart.

[Graham76man]

The streaming chart like any other chart (except the Real Chart) will reflect who wishes it compiled. So the OCC charts reflect the wishes of the Music Industry. The USA charts that of the commercial radio stations. Plus the increasing pressence of commercial companies such as Spotify and the like to have a say in what the public should listen to.
Since it's now more easy to collect such data then it was in the past, commercial interests want more say over the big boys of the past.
If in the past (in the UK) commercial radio stations had been formed, over that of the BBC. Then our charts would have gone down the USA route for chart compilation.

However Apple has exploited the weakness in the UK chart based on sales to give them the edge over the other companies. Once Woolworth was gone they had the run to do what they like.
I bet Apple/I-Tunes are sh***ing bricks over the introduction of this new chart