LOOK AT ME! LOOK AT ME!
Over the last 24 hours I have been bombarded with people informing me that Paris Hilton played a single released by Hook N Sling and myself at her debut gig in Brazil.
Most of the emails start with “What have you done?!!??!!” or “Paris is playing your record! You must be soooooo embarrassed!”
I didn’t have an opinion at first. Then I woke up to another 25 emails about it. So I formed one. Here it is in the form of a rant.
To be honest it came as no surprise that Paris played my record. Commercial acts like David Guetta and Will I Am play my records all the time. It is great promo. It is part of the reason I get to tour around the world and I thank them specifically for it on a regular basis. Most producers do not admit that. I am not scared to.
In fact, I will send Paris some more of my music considering she seems to like the other one so much.
Perhaps I can DJ with Paris. I am quite competitive and would enjoy showing her up.
You see, I have been around long enough to know that with every new generation of DJs, there is an older one who is offended by their existence. It is the circle of life Simbah.
It must have scared people to see Paris gyrating around on stage and being sprayed with smoke and fireworks in her bedazzled head-phones and USB stick. That’s right, she even had her USB bedazzled. I suggest everyone gets used to this scene though.
Whether you like it or not dance music is now super duper mainstream. It even has a cute nickname ‘EDM’. Complete with candy ravers, CO2 cannons and weak ecstasy. This is the biggest thing in the US since, er, the Rolling Stones, if Rolling Stone is anything to go by.
People are still getting their heads around the meteoric rise of the genre. I worked it out years ago. Mixing Ministry of Sound CDs, doing a show on Nova, appearing in TV Ads. Jeff Mills and I have not had Tea and Scones in quite some time.
Will Paris Hilton ever fully understand what it takes to be a great DJ? Probably not. She exists in the world of celebrity and pop music. It is a bizzare and very different world. She was clearly miming and it will be a long time before she is great. Stranger things have happened though.
I do not know Paris Hilton very well at all so I have no clear idea about what she wants from her DJ career. It is most likely to be more fame, more money and a vehicle to keep soaking up a luxurious lifestyle.
Is she striving for creative satisfaction via music releases and quality gigs? Who will ever really know.
Of course I expect the public to have an opinion on Paris Hilton becoming a DJ. She is a product of their fascination.
What I find strange is the many public strong negative opinions of my peers.
What is clear to me is that my peers are using people like Paris Hilton, David Guetta and the Swedish House Mafia as a vehicle to mouth off and receive PR.
Don’t get me wrong. I believe every one has a right to an opinion. Even a very public one. I can just spot media manipulation and jaded critics from a mile off.
Am I defending Paris Hilton as a DJ? Not at all. I rarely think about all this. I just have a strong opinion on the haters. The goddam haters. They are always there.
Lets take DJ Sneak and Deadmau5 as recent very public examples.
I didn’t see anyone pointing out that Sneak’s recent rant about Swedish House Mafia was at the same time as he was releasing his latest mix CD. A coincidence? I think not.
His name was splashed across every dance media for weeks. It would be uncool to point it out publicly though. Sneak is an ‘under-ground’ artist, so no one would ever call his bluff apart from the artists he criticises.
I am calling his bluff right now. He is as much a part of the hype machine as the Swedish House Mafia is.
Sneak needed column inches and the media outlets that reported his rant needed hits. The easiest way to achieve that is to take on the biggest act by calling them fakers. Nice one Sneak. I hope you sold a few CDs at least.
Moving right over to Deadmau5. There is no doubt he is talented. But his recent post HERE is typical of his narrow-minded views of DJs.
Make no mistakes though. He criticises and rants to achieve hype and PR. He is really clever at it. He is manipulating the spotlight on Paris Hilton to his own advantage. Just as I am by writing this rant.
Thanks for reading.
See you at the disco Paris,