Gagich wrote: Adele has been selling a lot with 21 since day 1 when there was no hype around the album.
Maybe in some markets, but for sure not here, the selling only started after the hype
and as said before IMHO the album is crap.
Every single off Born This Way has been heavily promoted, especially in the US!
could be the case in the US, but it takes more than the US to sell millions and millions of records these days
As far as I have seen the best song on the album "Marry the night" got close to no promotion at all here in Europe.