http://www.deadline.com/tag/box-office/Fox’s Prometheus is having “a fantastic start” internationally this weekend before it opens in North America next Friday, according to the studio. The scifi film opened head-to-head with Snow White in the UK. Today Fox said Prometheus is 319% of the Snow White opening there, and 161% of both Snow White and holdover Men In Black 3. It’s also the biggest opening day for a Ridley Scott film ever in the UK. “We have had a superb start with Prometheus opening a clear No. 1 grossing £2.2m ($3.39M). This includes an estimated £200k ($306K) from special midnight screenings on Thursday.” A high 76% is from 3D, which includes 6.74% from IMAX. Most of the IMAX shows were only playing one evening performance on top of MIB3 because Sony had a 2-week agreement with IMAX digital. The two x70mm IMAX sites (Southbank in London and Manchester) played all day and reported every show including lates were sold out in advance. The foreign cume for Wednesday and Thursday in the eight markets released there was $5.5M. In addition to the UK, countries Turkey, Sweden, Norway, Finland, and Latvia opened Friday.
This was very good - no-one who loved Alien should be disappointed. It has a similar mood but goes further into areas of philosophy/ spirituality. Not quite 2001: A Space Odyssey - not so much that it would alienate or bore thriller/ blockbuster lovers. There's several great horror sequences - one of which comes close to the infamous John Hurt scene for gruesome sick-bag material - there's a bit of horror cliche concerning the conventions of characters "who deserve it" being dispatched first. In Alien, the characters were all rounded believable people - you never expected what happened to John Hurt's Kane in a million years!Prometheus was initially released in 15 markets beginning on Wednesday May 30, 2012 – nine days before its North American release. The earlier start in these countries was timed to avoid competition with the start of the 2012 UEFA European Football Championship the following week. It opened to $3.39 million in the United Kingdom, $2.2 million in Russia, $1.5 million in France, the second-highest opening day of 2012, and $70,000 in Chile. The opening weekend saw the film finish at number 1 in 14 of its markets, taking $35 million from 4,695 theaters—an average of $7,461 per theater. Russia ($11.1 million), the United Kingdom ($9.9 million), France ($7 million) and Sweden ($1.59 million) represented its largest takings. This also placed as France and Sweden's second-highest grossing opening weekend of 2012.
6 June, 2012 | By Ian Sandwell
Fox’s sci-fi beats Universal’s fantasy Snow White And The Huntsman with a $10.1m (£6.6m) debut.
Ridley Scott’s eagerly anticipated Prometheus has opened top in the UK, toppling Men In Black 3 after just one week.
Fox’s sci-fi landed at number one after gathering $10.1m (£6.6m) from its 1,019 screens for a per-screen average of almost $10,000. 73% of the weekend tally came from 3D screens.
The result is Scott’s best-ever opening in the UK, besting the likes of Hannibal ($9.8m/£6.4m) and Gladiator ($8.8m/£5.8m), and was almost double the gross of its nearest competitor.
Glad you liked the new film I'll give my view when I get round to see itBlondini wrote:For comparison:
Alien 3: 2/5
Alien Resurrection: 3/5
Having a spectacular second-place debut is Fox's R-rated sci-fi horror entry "Prometheus" from acclaimed director Ridley Scott. Starring Michael Fassbender, Noomi Rapace and Charlize Theron, this is the highly anticipated return to the world of Scott's 1979 sci-fi classic "Alien." Strong interest by sci-fi fans and a terrific and innovative marketing campaign gave the film a much better-than-expected $50 million fueled by an additional $9.1 million for an IMAX June record. International receipts on the film total $91.5 million after 10-12 days of release.
June 10, 2012
What looked like a tight race on Friday turned out to not really be much of a competition, as Madagascar 3: Europe's Most Wanted handily defeated Prometheus over the three-day weekend. That being said, even if it didn't quite reach the astronomical levels some had been expecting, director Ridley Scott's return to sci-fi still had one of the best second place debuts in history. The Top 12 earned an estimated $172 million this weekend, which is up 30 percent from the same frame last year when Super 8 and Judy Moody both underperformed.
Madagascar 3 debuted to a strong $60.35 million at 4,258 locations, which is the fourth-highest opening of the year and the seventh-highest ever in June. It was a tad lower than Madagascar: Escape 2 Africa's $63.1 million, but was about in line with the first Madagascar's $61 million four-day Memorial weekend debut. It's also right in line with DreamWorks Animation's Kung Fu Panda, which earned $60.2 million at about the same time in 2008.
The fact that Madagascar 3 retained 96 percent of Madagascar 2's opening revenue is a minor miracle considering how family-skewing sequels have been getting punished lately. Just last year, DreamWorks' Kung Fu Panda 2 was off 21 percent from its predecessor, and Happy Feet Two and Alvin and the Chipmunks: Chipwrecked both opened to about half as much as their previous entries.
Madagascar 3 overcame this sequel-itis issue for two main reasons. First, it had a great spot on the schedule: the last animated hit was The Lorax over three months ago, and there hasn't been anything specifically targeted at families yet this Summer. Paramount/DreamWorks also did a great job differentiating this entry from the previous ones with the vibrant new setting (Europe, instead of Africa), and the much-maligned but very effective "Wig Out" campaign (sure, Chris Rock's "circus afro" song is grating, but it's also insanely catchy).
The audience skewed female (56 percent) and younger (54 percent under the age of 25), and they awarded the movie a strong "A" CinemaScore. 3D ticket sales accounted for 45 percent of the box office, which is identical to the 3D share for Kung Fu Panda 2 last year.
While it had to settle for second place, Prometheus still earned an impressive $50 million in its opening weekend. That's off from Inception's $62.8 million, though it's a significant improvement over Super 8's $35.5 million from the same weekend last year. It's the second-highest opening of director Ridley Scott's career behind 2001's Hannibal ($58 million), and it's also a new record for the Alien franchise ahead of Alien Vs. Predator's $38.3 million (though ticket sales were about on par with that entry).
Prometheus's debut ranks 12th all-time among R-rated movies, and among action-oriented ones it was behind The Matrix Reloaded ($91.8 million), 300 ($70.9 million), Watchmen ($55.2 million) and Wanted ($50.9 million).
This may not be the monumental opening many were hoping for, but by pretty much any measure it's an unqualified success. Dark, "original," R-rated sci-fi movies are a tough sell, and on paper Prometheus resembled recent duds Pandorum and Sunshine (total of $10.3 million and $3.7 million, respectively). Of course, Prometheus was a big-budget Ridley Scott movie getting a nationwide release from a major studio, so it was always going to be significantly bigger than those titles, but to get this high is really a tribute to 20th Century Fox's incredible marketing effort. When the attention-grabbing teaser trailer landed in December the movie immediately shot to the top of many must-see lists, and future material (including some cool viral videos) was equally enticing. Also, for most of the campaign there wasn't an explicit connection made to Alien, which made the movie feel like a must-see original movie event.
The audience was 57 percent male and 64 percent 25 year of age and older. 3D accounted for 54 percent of ticket sales, while IMAX contributed 18 percent (nearly all of which is included within that 3D figure).
While this is a great start for Prometheus, its ultimate success really comes to down to whether or not it holds up in the coming weeks. Without a CinemaScore available, and with a steep 25 percent drop from Friday-to-Saturday, the movie's long-term prospects are highly questionable. Sometimes discussion-ready movies develop must-see word-of-mouth (here's looking at you, Inception), but if the movie is frustrating enough (which anecdotally seems to be the case for some people with Prometheus) that doesn't necessarily happen.
After a strong first place start last weekend, Snow White and the Huntsman took a big hit in its second outing thanks to middling word-of-mouth and intense competition. The movie plummeted 59 percent to an estimated $23 million, and has now made $98.5 million.
With £6.24m for Prometheus over the three-day weekend, Twentieth Century Fox has achieved the second-biggest opening of 2012, behind just Disney's Marvel Avengers Assemble. Add in takings from the bank holidays on Monday and Tuesday, and the Prometheus tally rises to £9.92m. That figure is already more than the total gross of any of the Alien movies, and the biggest debut for any Ridley Scott film. Gladiator kicked off its run in May 2000 with £3.56m, on its way to an impressive £31.2m total. Robin Hood started bigger (£5.75m including £1.39m in previews) but sputtered out quicker (a £15.6m total). Hannibal also started strong (£6.40m), ending up with a decent £21.58m.
Production year: 2012
Cert (UK): 15
Runtime: 123 mins
Directors: Ridley Scott
Cast: Benedict Wong, Charlize Theron, Guy Pearce, Idris Elba, Kate Dickie, Logan Marshall-Green, Michael Fassbender, Noomi Rapace, Patrick Wilson, Rafe Spall, Sean Harris
Prometheus' best result was at the BFI Imax, with more than £200,000 over the five days. The ever reliable Vue Westfield in London's Shepherd's Bush came next. Top site outside the capital is Manchester Odeon.
Since Prometheus has an ambiguous relationship with the Alien franchise, it's hard to project its total box office. Sequels are usually frontloaded, since the existing fanbase rushes out to see them on opening weekend. But strong takings on days four and five suggest that Prometheus may have longer legs, and play more like a standalone film than a sequel.
That is so true. What I love about the franchise is that every movie is such an entirely different movie from another talented directors' vision, except maybe Resurrection which felt like Fox was just trying to do a cash-grab because by all means the Ripley storyline ended with Alien 3 and bringing Sigourney back was just them printing money (and don't even get me started on the "baby" in the last 20 minutes). I know a lot of people hate pt. 3, and I agree that it is a gloomy movie about death (Sigourney called it an AIDS metaphor) but I did think it was a very well-done movie when watched in the 2.5 hour producers cut on the DVD, even though I understand the hate because it completely destroys the happy ending of Aliens within the first five minutes.Blondini wrote:^Because they are so in love with the action-packed Aliens/ Resurrection that they can't take something a bit slower. I know a lot of people who loved Aliens but dismissed Alien as "boring". Some think the horror has been done before (which is kind of true) so you know what to expect - not much element of surprise. Some find the spiritual theme offputting or the sci-fi nature wishy-washy (the previous films don't have much blatant sci-fi in them - they are horrors/ action thrillers set in a sci-fi setting) or the characters weak (this is true compared to Alien/ Aliens).
Basically, you have to approach this with an open mind without trying to compare with what's gone before it or predicting what you think it's going to be.
The only weak element for me was the weak characterisations and slightly underwritten script.