Released: 22nd November 2004.
Not a fresh face on the music scene, but not yet a member of pop royalty, Geri finds herself in the unenviable position of showbiz veteran in a young industry. Losing the innocence, sparkle and disregard-for-cool of the brilliant "Schizophonic", "Ride It" sees Geri jumping on the gay electro-disco bandwagon a few yards behind the Scissor Sisters. It's a good enough track with everything in the right place - a bit of "Can't Get You Out Of My Head" here, pop culture referencing lyrics there, and a glossy futuristic production sheen over the whole thing. Unfortunately, it's more an economy Kylie-Lisa-Scott-Lee cast off than the usual Geri greatness.
After a three year hiatus, Ms Halliwell swaps the 'famous for being famous' life and brings out a new record. Most would hardly be anticipating this effort, and rightly so... it's a generic, predictable pop/dance effort. I'm sure the G.A.Y. crowd will love it though. In fact, it sounds as if she and her legion of co-writers dreamt up the song while in the lavatories of said nightclub.