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Lady Gaga :: The “Chromatica” Era

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  • So Chromatica’s units were up 44% this week in US and digital sales of ROM up 97%...

    When we say she’s one of those artists that experiences a big boost with each TV performance, is for a reason...

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    • I was never one to deny the fact that promo is effective but we also have to keep in mind that this was a bigger promo slot than your usual late night performance... She had a medley from the album, Ariana joined her in her performance and she won 5 awards one of them being the Tricon award. They show revolved around her and VMA uploads pull more views on youtube than your average promo on top. I'm not saying this to belittle this good week for her but it doesn't make sense to compare it to "each TV performance" like you just did.
      aRat's NUDES LEAKED

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      • Originally posted by BeeBoy View Post
        I was never one to deny the fact that promo is effective but we also have to keep in mind that this was a bigger promo slot than your usual late night performance... She had a medley from the album, Ariana joined her in her performance and she won 5 awards one of them being the Tricon award. They show revolved around her and VMA uploads pull more views on youtube than your average promo on top. I'm not saying this to belittle this good week for her but it doesn't make sense to compare it to "each TV performance" like you just did.
        Well, I never said she would have the same effect with a Good Morning America performance than with her big night at the VMAs, did I?

        But even with the "average" promo, not everybody has the same effect...

        For example, we can analyze her post Carpool Karaoke boost compared to many other people.
        Or, on a major extent, we can clearly look at her Super Bowl huge boost compared to the non existent of other artists...
        We can look at her Grammys or AMAs effect as well...

        It's a fact promo work for some people but it doesn't work for others.

        And when we've been complaining these past months about the zero promo of Chromatica so far and how TV performances would have helped, based on previous experience, some thought they were excuses and that promo is not important anymore in 2020...
        And this, once again, proves us right.

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        • Originally posted by nympho View Post

          Well, I never said she would have the same effect with a Good Morning America performance than with her big night at the VMAs, did I?

          So Chromatica’s units were up 44% this week in US and digital sales of ROM up 97%...

          When we say she’s one of those artists that experiences a big boost with each TV performance, is for a reason...
          Then maybe you shoudl've worded it differently This sounds like a boost like this is expected with her and every promo slot.




          And when we've been complaining these past months about the zero promo of Chromatica so far and how TV performances would have helped, based on previous experience, some thought they were excuses and that promo is not important anymore in 2020...
          And this, once again, proves us right.
          If someone said all promo slots are not effective then I agree but what she used to do in 2016 in Joanne or 2013 for Artpop wouldn't be as effective as it once was. (I left out ASIB as it had different kind of promotion being attached to the movie) Streaming and the dead sales market makes it harder for promo to be effective because a few thousand new interested people are doing a hell of a difference in a sales driven market but not for streams. In this case it was a big promo slot that led to a good increase but if she goes to Fallon in two weeks her units won't go up more than 5%. Which might be more than for others and It's still working but promo isn't as important anymore in 2020. It wouldn't make the album stay in Top 30 for more weeks like it could've done in the past. Even being up 44% and 30 positions isn't much if we talk about it in numbers: 5k units, being up 97% for ROM in digital sales probably means 5k more sales at most too. (Again keep in mind I'm not trying to belittle this as I think it's a nice effect to jump 30 pos.)

          In the end i still think promo is better and artists should stick to that because u never know, but to use that one promo slot to prove your point against others doesn't make sense imo. We can agree to disagree here.
          aRat's NUDES LEAKED

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          • ^
            I know this won't stay high on charts for months thanks to that TV promo... the effect is already gone.
            And she cannot be performing on TV every week.
            We all agree on that.
            What would keep the album alive on charts in the streaming era is a new single doing good on streaming. We know it.

            But, again, we've seen artists recently performing on TV and having literally zero impact on their songs or albums the following week.

            For Gaga, on the other hand, it has always been effective. To different extents depending on how big or important the show was, of course.
            It's obvious a Fallon performance wouldn't have made the album jump 30 spots.

            A 44% increase for the album, even if it's 5k more copies, it's a very good result that exceeded many people expectations.

            And, btw, you said that promo makes "a difference in a sales driven market but not for streams".
            Just on Spotify, ROM had one million more streams worldwide than the previous week and the whole album 5 million more streams than the previous week and it had a big boost on Apple Music as well...

            So, I completely agree with you regarding promo not being as effective as it once was, and that streaming and a hit is what matter in 2020.
            BUT, the question is, if the album had those amazing opening numbers and good chart run the first weeks without a single TV performance or any kind of promo... you can only wonder how much more she could have sold with a regular promo schedule as she had with her previous albums.

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            • SPAIN
              30 (35) 14 Chromatica

              74 (81) 11 Rain On Me

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              • US Radio:
                36 +2
                Rain On Me 40.59 +0.05
                Still hanging there

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                • Updated UK sales:

                  “Stupid Love” — 354,629
                  “Rain On Me” — 611,642
                  “Sour Candy” — 77,377
                  “911” — 38,586

                  “Chromatica” — 112,432

                  Stupid Love will reach Gold probably in late October.
                  Long road for Sour Candy to reach Silver, but I think it’ll make it in 2021.

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                  • ESTONIA
                    32 (36) 14 Chromatica

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                    • This new merch rules will affect Gaga heavily NO?

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                      • Originally posted by CRYPTIQUE View Post
                        This new merch rules will affect Gaga heavily NO?
                        Not really since her pure sales haven’t been big in weeks which means she’s not selling much from her website.

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                        • i meant, for her future releases

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                          • Originally posted by Tansike View Post
                            Swiss Singles Charts

                            69 (75) 15 Rain On Me
                            +
                            Swiss Album Charts

                            79 (49) 14 Chromatica

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                              • Billboard JAPAN

                                Hot Albums
                                66 (92) 15 Chromatica

                                Hot 100
                                61 (88) 16 Rain On Me

                                Hot Overseas
                                1 (1) 16 Rain On Me

                                Great climbs! It seems the VMAs had a nice effect in Japan as well!

                                Not enough for the album to re-enter Oricon Combined Top 50, though, but waiting for AnderF10 to tell us where (or if) it climbed on the physical albums chart.

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                                • Originally posted by nympho View Post
                                  CANADA
                                  19 (30) 14 Chromatica

                                  10 (10) 15 Rain On Me

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                                  • Austrian Singles Charts

                                    69 (RE) 14 Rain On Me

                                    No re-entry for the album.

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                                        • Japan (Oricon)

                                          Physical Albums
                                          120 (124) 15 Chromatica (356/24,076)

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                                          • BILLBOARD

                                            Billboard 200
                                            34 (64) 14 Chromatica

                                            Top Album Sales
                                            30 (52) 14 Chromatica

                                            Current Album Sales
                                            22 (34) 14 Chromatica

                                            Dance/Electronic Album
                                            2 (1) 14 Chromatica

                                            Hot 100
                                            34 (55) 15 Rain On Me

                                            Hot Digital Songs
                                            13 (28) 15 Rain On Me

                                            Radio Songs
                                            35 (37) 14 Rain On Me

                                            Pop Songs
                                            38 (38) 16 Rain On Me

                                            Adult Contemporary Songs
                                            12 (13) 14 Rain On Me

                                            Adult Pop Songs
                                            4 (4) 16 Rain On Me

                                            Dance/Electronic Songs
                                            2 (2) 16 Rain On Me
                                            13 (12) 27 Stupid Love
                                            14 (16) 15 Sour Candy
                                            24 (31) 14 Free Woman
                                            30 (33) 14 911
                                            36 (32) 14 Alice
                                            41 (37) 14 Replay
                                            47 (44) 14 Sine From Above
                                            49 (Re) 11 Plastic Doll
                                            50 (50) 13 Fun Tonight

                                            Mexico Airplay
                                            35 (32) 15 Rain On Me

                                            Artists 100
                                            33 (46) 173 Lady Gaga

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                                            • the vinyl really needs to be released to boost the "tragic" current pure sales

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                                              • Australian Airplay Chart / 10.09.2020

                                                3 (4) Rain On Me

                                                Australian radios stan!
                                                Cha Cha Instructor

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                                                • Thanks to oldbloke

                                                  ALBUM SPS WEEK 35 - 9/12 Billboard charts

                                                  25. 682,000 CHROMATICA Lady Gaga - not certified with the RIAA

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                                                  • UK Midweeks (Thursday)
                                                    29 (+5) Rain On Me

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