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https://www.billboard.com/articles/b..._medium=social
Morgan Wallen's 'Dangerous: The Double Album' Debuts at No. 1 on Billboard 200, Breaks Country Streaming Record
By Keith Caulfield
1/17/2021
Morgan Wallen’s Dangerous: The Double Album debuts at No. 1 on the Billboard 200 albums chart in record-setting fashion, as it garners the largest streaming week ever for a country album. The 30-song album — Wallen’s first leader — further logs the largest overall week, by units earned, for a country set in over two years.
Dangerous, released on Jan. 8 via Big Loud/Republic Records, starts with 265,000 equivalent album units earned in the U.S. in the week ending Jan. 14, according to MRC Data.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new Jan. 23, 2021-dated chart (where Dangerous debuts at No. 1) will be posted in full on Billboard's website on Jan. 20. For all chart news, follow Billboard and Billboardcharts on both Twitter and Instagram.
Of Dangerous’ 265,000 equivalent album units earned in the tracking week ending Jan. 14, SEA units comprise 184,000 (equaling 240.18 million on-demand streams of the album’s songs), album sales comprise 74,000 and TEA units comprise 7,000. (Of Dangerous’ 74,000 in album sales, digital download album sales comprise 50,000.)
Dangerous is Wallen’s second full-length album, following 2018’s If I Know Me, which peaked at No. 13 on the Aug. 29, 2020-dated chart. It has spent over 110 weeks on the tally and earned 1.7 million equivalent album units, while its songs have accrued 2.4 billion on-demand streams.
Prior to Dangerous’ release, the singer-songwriter had snared 13 charting hits on the Hot Country Songs chart, including eight top 10s (two of which reached No. 1). On the all-genre Billboard Hot 100 chart, he’s placed 10 tunes, including the new album’s “7 Summers.” The latter debuted at No. 6, marking at the time only the second top 10 Hot 100 debut for a song by a solo male and no accompanying acts that has also appeared on Hot Country Songs.
Let’s take a look at some of the notable feats that Wallen achieves with Dangerous’ debut.
Largest Streaming Week for a Country Album: As Dangerous collected 184,000 SEA units, equaling 240.18 million on-demand streams of the set’s 30 songs, it lands the largest streaming week ever for a country album. It beats, more than doubling, the 102.26 million streams achieved by Luke Combs’ What You See Is What You Get in the week ending Oct. 29, 2020. That week, Combs’ then-year-old album was reissued with bonus tracks, bringing its total track count to 23. Upon its deluxe reissue, the album shot back to No. 1 on the Billboard 200 for its second week in the lead. It tallied its first week at No. 1 when it debuted in the top slot (chart dated Nov. 23, 2019).
Certainly, the fact that Dangerous has a whopping 30 songs greatly enhances its ability to accrue a large streaming total – as the stream count is based on the total streams across all of the album’s songs.
However, even if the album were trimmed down to the 18 least-streamed tracks (in the week ending Jan. 14), their sum of 105.08 million would still beat Combs’ former record.
Third-Largest Streaming Week for a Non-R&B/Hip-Hop Album: Dangerous clocks the third-biggest streaming week ever for a non-R&B/hip-hop album, trailing only Ariana Grande’s Thank U, Next (307.07 million in its debut week) and Taylor Swift’s Folklore (289.85 million, debut week). Overall, Dangerous has the 22nd-largest streaming week for an album.
Biggest Week for a Country Album in Over Two Years: The last country album to have a bigger week, by equivalent album units, was Carrie Underwood’s Cry Pretty, which launched with 266,000 units on the Sept. 19, 2018-dated chart. Unlike Dangerous, Cry Pretty’s first week was bolstered by sales generated from a concert ticket/album sale redemption offer. (Such offers no longer contribute sales to Billboard’s charts.)
Dangerous also has the ninth-biggest week for any album, of any genre, by units, in the last 12 months.
Only the 11th Country Album to Reach No. 1 on the Billboard 200 In the Last Five Years: Wallen brings a rare sight to the top of the Billboard 200, as Dangerous is only the 11th country set to reach No. 1 since January of 2016.
Strikingly, out of the 178 No. 1 albums since the Jan. 23, 2016-dated chart, only 11 were country titles (just 6.2%). Those 11 country No. 1s: Jason Aldean’s They Don’t Know (2016); Thomas Rhett’s Life Changes, Shania Twain’s Now, Kenny Chesney’s Live in No Shoes Nation, Luke Bryan’s What Makes You Country (2017); Aldean’s Rearview Town, Underwood’s Cry Pretty (2018), Rhett’s Center Point Road, Luke Combs’ What You See Is What You Get (2018; the latter had one weeks at No. 1 in both 2018 and 2019); Chesney’s Here and Now (2020); and now Wallen’s Dangerous (2021).
https://www.billboard.com/articles/b..._medium=social
Morgan Wallen's 'Dangerous: The Double Album' Debuts at No. 1 on Billboard 200, Breaks Country Streaming Record
By Keith Caulfield
1/17/2021
Morgan Wallen’s Dangerous: The Double Album debuts at No. 1 on the Billboard 200 albums chart in record-setting fashion, as it garners the largest streaming week ever for a country album. The 30-song album — Wallen’s first leader — further logs the largest overall week, by units earned, for a country set in over two years.
Dangerous, released on Jan. 8 via Big Loud/Republic Records, starts with 265,000 equivalent album units earned in the U.S. in the week ending Jan. 14, according to MRC Data.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new Jan. 23, 2021-dated chart (where Dangerous debuts at No. 1) will be posted in full on Billboard's website on Jan. 20. For all chart news, follow Billboard and Billboardcharts on both Twitter and Instagram.
Of Dangerous’ 265,000 equivalent album units earned in the tracking week ending Jan. 14, SEA units comprise 184,000 (equaling 240.18 million on-demand streams of the album’s songs), album sales comprise 74,000 and TEA units comprise 7,000. (Of Dangerous’ 74,000 in album sales, digital download album sales comprise 50,000.)
Dangerous is Wallen’s second full-length album, following 2018’s If I Know Me, which peaked at No. 13 on the Aug. 29, 2020-dated chart. It has spent over 110 weeks on the tally and earned 1.7 million equivalent album units, while its songs have accrued 2.4 billion on-demand streams.
Prior to Dangerous’ release, the singer-songwriter had snared 13 charting hits on the Hot Country Songs chart, including eight top 10s (two of which reached No. 1). On the all-genre Billboard Hot 100 chart, he’s placed 10 tunes, including the new album’s “7 Summers.” The latter debuted at No. 6, marking at the time only the second top 10 Hot 100 debut for a song by a solo male and no accompanying acts that has also appeared on Hot Country Songs.
Let’s take a look at some of the notable feats that Wallen achieves with Dangerous’ debut.
Largest Streaming Week for a Country Album: As Dangerous collected 184,000 SEA units, equaling 240.18 million on-demand streams of the set’s 30 songs, it lands the largest streaming week ever for a country album. It beats, more than doubling, the 102.26 million streams achieved by Luke Combs’ What You See Is What You Get in the week ending Oct. 29, 2020. That week, Combs’ then-year-old album was reissued with bonus tracks, bringing its total track count to 23. Upon its deluxe reissue, the album shot back to No. 1 on the Billboard 200 for its second week in the lead. It tallied its first week at No. 1 when it debuted in the top slot (chart dated Nov. 23, 2019).
Certainly, the fact that Dangerous has a whopping 30 songs greatly enhances its ability to accrue a large streaming total – as the stream count is based on the total streams across all of the album’s songs.
However, even if the album were trimmed down to the 18 least-streamed tracks (in the week ending Jan. 14), their sum of 105.08 million would still beat Combs’ former record.
Third-Largest Streaming Week for a Non-R&B/Hip-Hop Album: Dangerous clocks the third-biggest streaming week ever for a non-R&B/hip-hop album, trailing only Ariana Grande’s Thank U, Next (307.07 million in its debut week) and Taylor Swift’s Folklore (289.85 million, debut week). Overall, Dangerous has the 22nd-largest streaming week for an album.
Biggest Week for a Country Album in Over Two Years: The last country album to have a bigger week, by equivalent album units, was Carrie Underwood’s Cry Pretty, which launched with 266,000 units on the Sept. 19, 2018-dated chart. Unlike Dangerous, Cry Pretty’s first week was bolstered by sales generated from a concert ticket/album sale redemption offer. (Such offers no longer contribute sales to Billboard’s charts.)
Dangerous also has the ninth-biggest week for any album, of any genre, by units, in the last 12 months.
Only the 11th Country Album to Reach No. 1 on the Billboard 200 In the Last Five Years: Wallen brings a rare sight to the top of the Billboard 200, as Dangerous is only the 11th country set to reach No. 1 since January of 2016.
Strikingly, out of the 178 No. 1 albums since the Jan. 23, 2016-dated chart, only 11 were country titles (just 6.2%). Those 11 country No. 1s: Jason Aldean’s They Don’t Know (2016); Thomas Rhett’s Life Changes, Shania Twain’s Now, Kenny Chesney’s Live in No Shoes Nation, Luke Bryan’s What Makes You Country (2017); Aldean’s Rearview Town, Underwood’s Cry Pretty (2018), Rhett’s Center Point Road, Luke Combs’ What You See Is What You Get (2018; the latter had one weeks at No. 1 in both 2018 and 2019); Chesney’s Here and Now (2020); and now Wallen’s Dangerous (2021).
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