Originally posted by Angeman
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The potencial of that series can be huge.
Metallica song was used twice in the season including in one of the most important scenes too (it was used for about 4 minutes).
If the song is only used a bit in one episode it will have similar feedback to "Material Girl" (that was used for 1,5 minutes and became a viral hit much thanks to that) but if the song is used 2 or more times (or in almost all season episodes like Kate Bush song) and if is used in important scenes than it has a real chance to at least do as good as Metallica song did and even return to the charts in a few countries.
"Live to Tell", "Papa Don't Preach" or "True Blue" may have a chance to be used in the new season.
We know they have a contract with Warner and most songs used are from Warner Music artists (including Kate and Metallica) so something good can happen but it's not realistic to think it will do as good as Kate Bush song (that was featured in over 25 minutes of the season, in over 15 different scenes on that season including 3 of the TOP 10 most important scenes as well).
Also both Kate Bush and Metallica songs had active roles in the series being used to save some characters lives (playing the song to fight possession or fight monsters). If a Madonna song is used but doesn't have an active role it won't get as hyped as it's no being used as "a show character weapon" as those 2 were.
Other songs used on Stranger Things were able to increase over 3 or 4 times the usual streams during more than 2 months (and end up having over twice the normal streams forever since) and that can also happen if a song is used just in a scene (and that's already very good). Of course it's not a huge viral hit but would still be great to see that happen (to Live to Tell or Papa Don't Preach or True Blue) but I would love to see Madonna be able to return to the charts with an old viral hit (would be AMAZING).
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