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Adele :: The "30" Era

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      • Even though I know Adele isn't the type to do a re-release, I kinda wish her label would force it on her. I'm sure she has a few good tracks in the vault, and if they were smart they would've recorded a new "lead" single this past summer and relaunched the album this fall. I realize that doesn't fit in with her whole "I wrote this album at this age" theme she has going, but I think it would be good to keep her relevant for a little while longer while she takes another 5 years to record an album. Anyway sorry that this isn't a totally chart-related comment, I just was inspired to write it after seeing all these posts with her album consistently falling off the charts.

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                • Now the fall has officially started: time to release I Drink Wine!

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                  • Originally posted by catch22 View Post
                    Even though I know Adele isn't the type to do a re-release, I kinda wish her label would force it on her. I'm sure she has a few good tracks in the vault, and if they were smart they would've recorded a new "lead" single this past summer and relaunched the album this fall. I realize that doesn't fit in with her whole "I wrote this album at this age" theme she has going, but I think it would be good to keep her relevant for a little while longer while she takes another 5 years to record an album. Anyway sorry that this isn't a totally chart-related comment, I just was inspired to write it after seeing all these posts with her album consistently falling off the charts.
                    This is a good post! But yeah, in terms of charts, she's a bit screwed with with the "streaming equivalent sales" metrics. You need to release more singles and more frequently to keep your album afloat these days. Re-releasing 30 with some new songs might be the only way to save this era.
                    http://live.adele.com/

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                    • Ok guys. So rumour has it that Adele is gonna drop a whole new album this year still! This was posted on Deuxmoi's insta stories. See the screenshot with the gray background. https://mobile.twitter.com/InfoAdele...37135745187846

                      deuxmoi is very hit and miss with its info, but maybe this explains why Adele never promoted 30 much
                      http://live.adele.com/

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                          • Originally posted by joe2012finn View Post
                            Ok guys. So rumour has it that Adele is gonna drop a whole new album this year still! This was posted on Deuxmoi's insta stories. See the screenshot with the gray background. https://mobile.twitter.com/InfoAdele...37135745187846

                            deuxmoi is very hit and miss with its info, but maybe this explains why Adele never promoted 30 much
                            I’m not sure how reliable deuxmoi is, but the UK Charts Company had teased a few months back that a deluxe version of 30 might be released before the end of the year (the article was posted in this thread in a previous page).

                            But this is Adele we’re talking about, so I will not believe anything until I see it.

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                            • ^ Here it is, it’s an article from early august:

                              After 37 weeks, Ed Sheeran's = moves ahead of Adele's 30 to top 2020s sales rankings

                              by Andre Paine

                              Source: Music Week


                              Adele won the contest for biggest album of 2021 with her comeback 30 (Columbia).

                              But, as we know, Ed Sheeran is an unstoppable force when it comes to streaming. As a result, Music Week can reveal that Sheeran’s = album (Asylum/Atlantic) has now overtaken Adele’s album in terms of UK sales, based on the latest data from the Official Charts Company.

                              Now ahead of Adele’s 30 at the top of the 2020s albums sales rankings, Ed Sheeran’s = is on 732,425 sales to date (including 338,401 physical copies, 45,047 downloads and 348,997 from streams). It is No.3 for the sixth week in a row on the weekly chart.

                              Adele’s 30 is on 731,414 sales to date (including 492,486 physical copies, 60,778 downloads and 178,150 from streams).

                              Both albums were released in Q4 of 2021 and ended the year as the two biggest sellers. Adele was on top last year based on just six weeks’ sales; Sheeran made No.2 overall based on nine weeks’ consumption in 2021.

                              Just to recap, Ed Sheeran’s = was released on October 29, 2021 and charted at No.1 the following week with sales of 139,107 (including 94,527 from physical and 25,286 from streams).

                              Adele’s 30 was released on November 19, 2021 and landed at No.1 the following week with a massive 261,856 sales (including 176,421 physical copies and 44,190 from streams). It outperformed ABBA’s week one sales from the same month and immediately moved ahead of Sheeran’s = (then on 253,736 sales after three weeks).

                              Following its chart debut, Adele’s 30 became the year’s biggest album within a fortnight (moving ahead of Olivia Rodrigo’s Sour) and never lost its lead for the rest of 2021. However, both the Sheeran and Adele albums suffered in comparison to the massive sales of their predecessors (= was the direct sequel to 2017’s blockbuster ), perhaps in large part because of the switch from a sales to consumption model.

                              The performance of the Sheeran album in 2022 - including a return to No.1 in both January and February - has been key to its overall success. Of its four weeks at the summit, two were this year; Adele’s five weeks at No.1 were all in 2021.

                              With 21 weeks in the Top 3 during 2022, Sheeran’s = has added 299,930 sales this year (77.2% from streaming), compared to Adele’s 131,357 (60.9% from streaming). At the halfway point of the year, Sheeran’s = was No.1 (it has since been overtaken by Harry Styles), while Adele’s 30 was at No.4 overall.

                              Of course, Sheeran is a productive artist in terms of single releases and collaborations, which has helped maintain momentum for the = album in 2022. Ed Sheeran has 81.6 million monthly Spotify listeners, compared to 42.2 million for Adele.

                              Unusually, Sheeran doesn’t currently have a Top 20 hit, but there are still seven entries for him in the Top 75 (three as a primary artist under chart rules, plus four as a featured artist). With the Russ collaboration Are You Entertained, Sheeran and his team at Atlantic registered his 66th hit last week. After 31 weeks of the year gone, Sheeran has already spent 152 weeks in the Top 75, boosting his career tally to 1,344 - the most of any artist in chart history.

                              But who’s on top for combined album sales between Ed Sheeran and Adele? Across studio album releases, Music Week can reveal that Adele is in the lead with 12,493,940 sales across four LPs, compared to 12,053,318 for Ed Sheeran across five.

                              The breakdown is below:

                              Adele - 19 (2,550,476)
                              Adele - 21 (5,381,393)
                              Adele - 25 (3,830,657)
                              Adele - 30 (731,414)

                              Ed Sheeran - + (2,671,045)
                              Ed Sheeran - x (3,768,100)
                              Ed Sheeran - (3,948,680)
                              Ed Sheeran - No 6 Collaborations Project (933,131)
                              Ed Sheean - = (732,425)

                              The Adele campaign will likely be reignited with a greater physical push later this year. She also has the rescheduled Las Vegas dates (November 2022 to March 2023) to help re-promote 30.

                              Aside from the chart rivalry between the two major artists, it’s also an impressive result for British music with almost 1.5 million UK sales across both albums over just nine months.

                              Harry Styles completes the trinity of British talent with Harry’s House as the current No.1 album of 2022. Styles’s third LP is now platinum with sales of 304,214 since its release in April.

                              With physical sales in the gifting season and potential deluxe editions still to come, it sets up a fascinating three-way battle between the three UK superstars during the rest of the year.



                              They explicitly say deluxe editions in plural, since Ed’s = already had deluxe version, that only leaves place for Harry and Adele.

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                              • Adelefan2125 Deuxmoi is hit and miss, but yeah, I feel like it's almost necessary to re-release 30, because otherwise the hype is dead.
                                http://live.adele.com/

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                                • But honestly I'd rather have a whole new album instead. I really like 30 but there's no way to turn this into a chart juggernaut even with a re-release. Not with all the talking bits and half the songs being 6 minutes long. It feels like a therapy album for Adele herself, so personal. Maybe her next album could be more commercial again. And the biggest criticism to her music has always been that her songs are so sad, so I'd love her to change that finally.
                                  http://live.adele.com/

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                                  • I really think it's too early to release a new album, but something seriously needs to be done to promote 30 until Christmas

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                                    • Adele doesn't want to promote 30 and I'm sure Sony is furious and done with this album.

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                                      • Originally posted by thebigham View Post
                                        Adele doesn't want to promote 30 and I'm sure Sony is furious and done with this album.
                                        I don't think they are furious. Especially the Sony Music CEO Rob Stringer is very fond of Adele. But maybe it's just that she's 34 now. It's been 4 years since the divorce. It's about time to move on to something else anyway.
                                        http://live.adele.com/

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                                        • Sorry, but Adele is supposed to be a professional. Sony Music already put up with a 6 year hiatus and now she doesn't want to promote the album?!? Any boss would be rightfully furious.

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                                          • Originally posted by castorino View Post
                                            Sorry, but Adele is supposed to be a professional. Sony Music already put up with a 6 year hiatus and now she doesn't want to promote the album?!? Any boss would be rightfully furious.
                                            Maybe they are just waiting for October to come in. It was on Oct 1st last year when the promo for 30 officially started with those 30 logos/billboards being projected/set up around the world. She seems to like October releases, and her son is turning 10 so it's gonna be a big month for them.
                                            http://live.adele.com/

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                                            • I think a re-release is more likely rather than a new album. Unless she's planning a Christmas album.
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