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What do y'all think her first week numbers would look like (in the US)? I'm expecting 1,200,000 to 1,500,000 pure, and 200,000 to 400,000 from SEA. I wouldn't be surprised if she goes lower or higher, considering EOM hasn't had massive legs on Spotify there but still had a reasonably high debut.
Don't know if an album can do more than 1M pure nowadays on the first week. But if anyone can do it, it's Adele.
I think 800-900k pure + 400-500 streams (SEA or whatever that's called). Unless sales are really frontloaded, then way more than that on week 1, but "poor" sales from week 3 onward.
Last edited by jordi_89; Fri October 29, 2021, 16:29.
To the surprise of absolutely no one, Adele's "Easy on Me" (Columbia) sits atop the HITS Overall Song Streams chart for a second week with 30m on-demand audio streams, down 33%, for a two-week U.S. total of 75m. At Spotify, the megadiva's new single has amassed 142m plays worldwide.
For the period ending 10/28, "Easy on Me" will collect about 235k in song equivalents, a 48% drop from last week. By comparison, "Hello," the first single from Adele's 25, released in 2015, opened with more than 1.1m then fell 43% to 635k in week two. After 15 days of release, "Easy on Me" has reached 720k in song activity: 112k from digital downloads and the remainder coming from audio and video streams. The song is on track to exceed 1m in activity before the release of 30 on 11/19.
Speaking of "Easy," a jigger or two of rum certainly brings new meaning to "breakfast smoothie."
Don't know if an album can do more than 1M pure nowadays on the first week. But if anyone can do it, it's Adele.
I think 800-900k pure + 400-500 streams (SEA or whatever that's called). Unless sales are really frontloaded, then way more than that on week 1, but "poor" sales from week 3 onward.
I think your SEA expectations are really high; EOM 'only' pulled 5,435,000 streams on Spotify US, meaning the 11 other tracks are going to be pulling less than that (the 7-minute song is going to struggle to hit 2,000,000 streams). For comparison, Taylor Swift's Folklore had three tracks pull around 4,000,000 streams on day 1, and even then she 'only' debuted with 231,000 SEA. Adele will probably pull around 300,000 SEA if she performs really well on Apple Music US and Amazon Music.
As for pure sales, I do think Adele has a good chance of pulling 1M+, but even I think she'll struggle to hit 100K+ pure after more than 5 weeks.
To the surprise of absolutely no one, Adele's "Easy on Me" (Columbia) sits atop the HITS Overall Song Streams chart for a second week with 30m on-demand audio streams, down 33%, for a two-week U.S. total of 75m. At Spotify, the megadiva's new single has amassed 142m plays worldwide.
For the period ending 10/28, "Easy on Me" will collect about 235k in song equivalents, a 48% drop from last week. By comparison, "Hello," the first single from Adele's 25, released in 2015, opened with more than 1.1m then fell 43% to 635k in week two. After 15 days of release, "Easy on Me" has reached 720k in song activity: 112k from digital downloads and the remainder coming from audio and video streams. The song is on track to exceed 1m in activity before the release of 30 on 11/19.
Speaking of "Easy," a jigger or two of rum certainly brings new meaning to "breakfast smoothie."
Eh, I thought it would've pulled higher numbers on streaming. 30M is not a particularly huge number. This worries me about the stability the album will have in streaming services in the US.
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