Originally posted by Angeman
View Post
GGW was released three weeks ahead of MDNA, the first time she had released a second single from an album (excluding ‘movie song as first single’) in forever. The song is in Madonna’s ‘Spotify - This is Madonna’ playlist, and we’ve discussed the importance of being on that playlist (and the position) in relation to her most streamed songs on Spotify.
Streaming was still in its infancy when Living For Love was released - Apple Music hadn’t even launched when Rebel Heart was released. LFL leaked ahead of being released, was rush released (without a music video) two months ahead of schedule and without announcement, alongside five other tracks (which naturally took focus away from Living For Love).
It’s worth recognising that between MDNA and Rebel Heart Madonna’s career dramatically changed. The entire MDNA era (especially the tour) dramatically reduced her appeal to casuals and they didn’t follow her when the industry eventually moved from downloads to streaming.
Comment