Taylor Swift :: The "Midnights" Era

[wowsignal14]

Finland

Albums:
1. Midnights (NE)

Singles:
10. Anti-Hero (NE)

[Choley]

[wowsignal14]

seems like Anti-Hero is guaranteed for a second week at #1 on the Hot100 seeing how Lift Me Up and Unholy are performing.

[wowsignal14]

Midnights debuted at #1 in both Wallonia and Flanders in Belgium

Belgian Singles Charts:

Flanders:
#3. Anti-Hero
#49. Lavender Haze
#50. Snow on the Beach

Wallonia:
N/A

reminder that Belgian Charts heavily rely on radio. so this is really good.

[BlueSwede92]

Any predictions for total units in the U.S. for Midnights in its second week?

[wowsignal14]

Any predictions for total units in the U.S. for Midnights in its second week?

around 200,000 from streaming alone, no idea about Pure sales. HITSDD early predictions are out on Tuesday evening so stay tuned for that

[arab]

[Beetle]

She will take the whole top ten in the hot 100 USA according to predictions
it’s incredible!
QUEEN TAYLOR!

[Tansike]

Swiss Charts

6 (NEW) 1 Anti-Hero
16 (NEW) 1 Snow On The Beach
18 (NEW) 1 Lavender Haze

1 (NEW) 1 Midnights

Midnights becomes Taylor's third number one album over here in Switzerland following Reputation and Folklore.

Overall, Midnights is her ninth chart entry (re-recorded versions are counted towards the original versions here), eighth to reach the Top10 and sixth to make the Top3.

Anti-Hero is also her first Top10 single since Look What You Made Me Do also peaked at #6 five years ago.

And most notably, Midnights immediately becomes her very first album to have three Top20 hits over here!

[wowsignal14]

Spotify Streams (10/29/2022)


Anti-Hero : 103,239,977

Lavender Haze : 72,225,809

Snow on The Beach : 67,674,743
Midnight Rain : 65,217,185
Maroon : 63,330,501

You're on Your Own, Kid : 59,824,604
Karma : 56,114,539
Vigilante Shit : 55,042,438
Question...? : 53,055,596
Bejewled : 52,383,845

Labyrinth : 43,789,649
Mastermind : 43,522,332
Sweet Nothing : 41,854,773

Would've, Could've, Should've : 25,890,825
The Great War : 24,006,532
Bigger Than The Whole Sky : 23,836,778
Paris : 21,455,244

High Indidelity : 19,979,513
Glitch : 18,146,076
Dear Reader : 17,186,654


Total : 927,777,613

[Yoshie]

HDD underestimating the album by 41,000...


Taylor Swift’s ‘Midnights’ Blasts in at No. 1 on Billboard 200 Chart With Biggest Week for an Album in 7 Years

Plus: Arctic Monkeys, YoungBoy Never Broke Again and Jeezy & DJ Drama debut in top 10.

Taylor Swift achieves her 11th No. 1 album on the Billboard 200 chart (dated Nov. 5) as Midnights arrives with the biggest week for any album in nearly seven years. The set launches with 1.578 million equivalent album units earned in the U.S. in the week ending Oct. 27, according to Luminate. The last album to tally a larger week was the debut frame of Adele’s 25, when it bowed with 3.482 million units (Dec. 12, 2015-dated chart).

Midnights was released on Oct. 21 after being announced two months earlier by Swift at the MTV Video Music Awards (Aug. 28). No music from the album was released until the set dropped on Oct. 21, when she also issued the music video for Midnights’ first single, “Anti-Hero.” Midnights is Swift’s 10th full-length studio album and initially bowed as a 13-track standard release. Three hours after Midnights’ arrival, Swift released a deluxe version of the album (its “3am Edition”) with seven bonus tracks.

Swift now ties Barbra Streisand for the most No. 1 albums among women. Swift is also the sixth act with more than 10 No. 1 albums on the Billboard 200 since the chart began regularly publishing on a weekly basis in 1956. She joins The Beatles (who lead with a record 19 No. 1s), Jay-Z (14), Drake, Bruce Springsteen and Streisand (each with 11).

Midnights is already the year’s top-selling album by overall sales through the year, and tallies the largest sales week for an album since her own reputation debuted in 2017, the third-largest streaming week ever for an album, and the biggest sales week for a vinyl album in the modern era (since Luminate began tracking music sales in 1991).

[...]

Of Midnights’ 1.578 equivalent album units earned, album sales comprise 1.140 million, SEA units comprise 419,000 (equaling 549.26 million on-demand official streams of the set’s 20 total tracks) and TEA units comprise 19,000.

Third-Biggest Streaming Week Ever: Midnights logs the third-largest streaming week ever for an album, by total on-demand official streams. It also captures the biggest streaming week for a non-R&B/hip-hop album and any album by a woman. The Nos. 1 and 2 biggest streaming weeks were logged by the debut frames of Drake’s Scorpion (745.92 million) and Certified Lover Boy (743.67 million), respectively.

Previously, Swift’s biggest streaming week for an album was tallied by the first week of Red (Taylor’s Version), with 303.23 million in 2021.

2022’s Top-Selling Album: With 1.140 million sold, Midnights is easily 2022’s top-selling album already. Previously, 2022’s top-seller — adding up all sales generated through the year — was Harry Styles’ Harry’s House, with 633,000 copies sold through Oct. 27. (In terms of total equivalent album units, Bad Bunny’s Un Verano Sin Ti is 2022’s biggest album, with 2.911 million units earned.)

Breaking down Midnights’ first-week sales of 1.140 million, physical sales comprise 980,000 (575,000 on vinyl, 395,000 on CD and 10,000 on cassette) and digital album downloads comprise 161,000.

Biggest Sales Week Since Swift’s Own reputation: The 1.140 million sales number for Midnights marks the largest sales week for any album since Swift’s own reputation debuted with 1.216 million copies sold (chart dated Dec. 2, 2017).

Swift Has Five Albums With Million-Plus Sales Weeks: Midnights is the 22nd album to sell at least 1 million copies in a single week since Luminate began tracking music sales in 1991. In total, there have been 24 instances — by 22 different albums — in which an album sold at least 1 million copies in a week. One of those albums, Adele’s 25, sold more than 1 million in three separate weeks. Swift is the only artist with five different albums to each sell at least 1 million copies in a single week in the Luminate era — Midnights, reputation, 1989, Red, and Speak Now.

Further, now with five, Swift remains the only act with at least three different albums that hit the million-sales weekly threshold. Three acts have a pair of albums that each managed a million-plus sales week: Backstreet Boys, Eminem and *NSYNC.

New Modern-Era Vinyl Sales Record: Midnights handily breaks the modern-era record for single-week vinyl album sales in the U.S. with 575,000 vinyl LPs sold. That’s the largest week for an album on vinyl since Luminate began tracking music sales in 1991. It surges past the previous high, set earlier this year, when Harry’s House debuted with 182,000 vinyl copies (week ending May 26, 2021).

Midnights is also already 2022’s top-seller on vinyl year-to-date. Previously, the year’s top-seller on vinyl was Harry’s House, with 377,000 sold through the year.

Midnights’ 395,000 in CD sales is the largest sales week for an album on CD since reputation launched with 507,000 copies sold.

Midnights arrived after months of pre-release promotion and pre-orders — and its sales figure is bolstered by an array of available versions and variants of the album. It is available to purchase in a standard digital album (both clean and explicit); a deluxe digital album (clean and explicit, each with seven additional songs); an iTunes-exclusive version with a bonus spoken word track (clean and explicit); four standard CD editions (each with a different cover, both clean and explicit); four vinyl LP editions (each with a different cover and colored vinyl); and a cassette tape. Target is also selling an exclusive “Lavender” edition of the album on CD and colored-vinyl LP, with the CD boasting three bonus tracks.

Plus, in the weeks leading up to release, Swift’s webstore sold pre-orders of signed copies of the four standard CD albums and the four standard vinyl LPs. Midnights is also available in deluxe boxed set with a CD edition of the album and a Swift-branded T-shirt, exclusively for Capital One cardholders.

Some superfans may have also been enticed to purchase all four variants of the album on either CD or vinyl, as the back covers of the four albums fit together like a puzzle to display a clock face (a literal reference to Midnights!). Swift shared the news through her social media in mid-September, saying: “If you put all the back covers together, she’s a clock. It’s a clock… It makes a clock.” (Swift’s official webstore sells hardware to hold the four CDs or the four vinyl LPs together as a wall clock.) The idea of assembling multiple versions of an album’s back cover (or cover) together to reveal a larger complete image isn’t unique to Swift, as other acts (frequently in the K-pop world) have employed a similar marketing idea.

It’s not unusual for many artists to offer variants of an album, from multiple color vinyl editions to collectible CD packages and beyond. Swift herself has rolled out albums in a similar fashion in the past — she had four different Target-exclusive variants for Lover in [2019]. In 2022, acts ranging from Red Hot Chili Peppers and Ozzy Osbourne to BLACKPINK and Madonna have all leaned in to the practice of offering multiple iterations of a physical album where usually the only difference is in packaging or the color of a vinyl LP.

[...]

Full article: https://www.billboard.com/music/char...psO4YhtE1XUKf4

[JeremySpears]

LEGEEEEEEEND

[Yoshie]

Not this:

[...] she had four different Target-exclusive variants for Lover in 2015.

I have corrected it. Billboard, get you an editor!

[arab]

Almost 600k vinyls...I think it's way more than 30's WW first week vinyl sales...The biggest surprise? Its digital sales. 160k these days is even more impressive than CD sales.

Defo 2mln+ worldwide opening week. Almost 1.8 mln from US and UK alone. I think Canada should add 100k+, 40-50k from Australia, 20k from France, 20-30k from Germany. Almost 2mln units just from 6 countries!

[JeremySpears]

It has sold 3 million units worldwide in its first week!

https://headlineplanet.com/home/2022...bal-units/amp/

[Yoshie]

Can someone please educate me on this chart in China and whether it's legit? https://www.musicbusinessworldwide.c...usic-in-china/

If Midnights has genuinely amassed three million units in its opening week, I'm assuming that the total includes this amount; I'd read on this forum -- it might have been somewhere in this thread -- that the China figure was now over 500,000.

[InFamous]

Not this:

[...] she had four different Target-exclusive variants for Lover in 2015.

I have corrected it. Billboard, get you an editor!

Isn't that true though? Didn't she have four with different pages of her diary in each one.

[Yoshie]

Isn't that true though? Didn't she have four with different pages of her diary in each one.

The date is wrong. It should be 2019, not 2015.

[arab]

I'm quite sure that 3 mln mark includes China's units. Considering that music in China is way cheaper than in most countries, I believe even IFPI doesn't count them as official sales.

[Beetle]

I knew Taylor would get big selling numbers but this totally was out of this world!
Many people thought Taylor was “local”.
But this demonstrates her reach!

Tied with Barbra for most number one albums in the USA, biggest market
Surpassed Madonna in most Top 10 in billboard songs
1 billion streams on one week
vinyl sales record
5th one million opening album
More than 1 million pure sales IN THIS ERA!
Record in streams, sales etc

CONGRATS QUEEN TAYLOR, ALL ARE QUEENS BUT TAYLOR …WOW! And she is 32!!

[JC96]

Absolutely amazing after 16 years of career.

[spiritboy]

Her domination is out of this world. None of her peers (Gaga, Katy, Beyoncé, Rihanna, etc.) dominated like this. Not only her new albums slay sales & streaming charts but also her back catalogue gets massive boost. Well done Taylor, you're truly the music industry.

[wowsignal14]

Can someone please educate me on this chart in China and whether it's legit? https://www.musicbusinessworldwide.c...usic-in-china/

If Midnights has genuinely amassed three million units in its opening week, I'm assuming that the total includes this amount; I'd read on this forum -- it might have been somewhere in this thread -- that the China figure was now over 500,000.

this website combines the pure sales data from individual Chinese platforms: http://y.saoju.net/szzj/album/889/

Chinese sales have been regulated by the government starting September 1st, 2021. Bulk buying is now banned.

Midnights sold 560,000 there in the first week.

[wowsignal14]

I'm quite sure that 3 mln mark includes China's units. Considering that music in China is way cheaper than in most countries, I believe even IFPI doesn't count them as official sales.

IFPI does count them. Changes by Justin Bieber was top10 in 2020 with +1m sales mostly from China. Red TV tally from Last year's IFPI charts also includes Chinese Sales.

also they're not that cheap anymore, Midnights Digital Album is sold for 35 yuwans which is equivalent for 5 US Dollars. more than enough to be counted as a legitimate sale by Billboard (the minimum is $3.49)
and considering that the Purchasing Power of Chinese Citizens is way lower than American ones, A Digital copy for 5 dollars is not cheap for them.

[Lemo]

Her domination is incredible. Truly one of a kind.