I feel like her hiatus from 2008 till 2015 really hurt her because she missed out on an entire generation of teens discovering her catalog. She wasn't on the radio, she wasn't on TV, and her social media presence was non-existent. Heck, she wasn't even on YouTube. So how exactly would anyone in their teens or even early 20s be able to discover her? I'm saying this because I'm 22 and also took me a while to get into her. During the same period, Madonna headlined the Super Bowl, released 2 albums and went on 2 massive world tours. Whitney passed away and that obviously boosted her entire catalog and helped an entire generation discover her. Mariah also released 2 albums, became a judge on American Idol, and promoted her Christmas material like rent was due. Janet released a pointless compilation album in 2009 that nobody asked for then dipped
Extending your fan base is essential if you want to survive the streaming era. You can't just rely on your old fans from the 90s forever because most of them are now in their 30s or 40s and have either moved on or have different priorities in life. They seemed to be doing a decent job in 2018 with the Billboard Music Awards and Made for Now, but then it was radio silence again..
Extending your fan base is essential if you want to survive the streaming era. You can't just rely on your old fans from the 90s forever because most of them are now in their 30s or 40s and have either moved on or have different priorities in life. They seemed to be doing a decent job in 2018 with the Billboard Music Awards and Made for Now, but then it was radio silence again..
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