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  • Taylor Swift Accounts for 1 of Every 50 U.S. Album Sales: How She, Drake, BTS & More Dominate Music

    Whether in physical sales, digital downloads or on-demand streams, looking at 2021 numbers, superstars dominate by huge percentages.

    BY DAN RYS

    In the United States last year, one in every 125 on-demand audio streams was a Drake song, more than one in every 100 digital songs purchased was a BTS track and one in every 50 albums sold was Taylor Swift‘s, according to MRC Data.

    Such dominance by major acts is now commonplace in the modern music market, which is even more consolidated around hit songs and acts than it was 20 years ago. So while breakouts like Morgan Wallen’s Dangerous: The Double Album and Adele‘s long-awaited 30 were the year’s most-consumed albums, according to MRC Data’s 2021 year-end report released last week, and hit songs by newer acts like Dua Lipa’s “Levitating” and Olivia Rodrigo’s “drivers license” became synonymous hits, the continued supremacy of blockbuster acts like Drake, Taylor Swift and BTS drove their catalogs to massive shares of the market.

    In The Streaming World, How Much Do Hits Matter?
    Perhaps unsurprisingly, given both the dominance of R&B/hip-hop generally and the release of his blockbuster new album specifically, Drake was the most-streamed artist of 2021, accounting for 8.6 billion total on-demand audio and video streams over the past year, totaling 0.76% of all on-demand streams in the U.S., as tracked by MRC Data. Drake accounted for 0.8% of all on-demand audio streams in the U.S. in 2021 — up from 0.7% the year prior.

    Drake racked up nearly 1.9 billion more on-demand audio streams than Swift, the country’s second most-streamed artist, who accounted for 0.61% of all on-demand audio streams. The top 10 artists with the most on-demand audio streams in 2021 — a list that also includes YoungBoy Never Broke Again, Juice WRLD, Wallen, Kanye West, The Weeknd, Rod Wave, Polo G and Pop Smoke — accounted for 4.55% of all those streams for the year, or just shy of 45 billion total.

    The percentage breakdowns are similar for on-demand video streams, though that format is dominated by YoungBoy, the only artist to crack 1 billion for the year. His share of on-demand video streams works out to 0.74% of the total (down from his leading 0.94% in 2020), besting Drake’s 0.5%, Juice WRLD’s 0.46%, Eminem’s 0.45% and Doja Cat’s 0.43%. The whole top 10 — which also includes Rodrigo, Rod Wave, The Weeknd, Kevin Gates and Lil Durk — accounted for 4.49% of total on-demand video streams in the U.S. in 2021, according to MRC Data.

    Among sales formats, the discrepancies between the top sellers and everyone else get much larger. Total album sales were dominated by Swift (2.4 million, 2.17%, up from her leading 1.89% in 2020), Adele (1.6 million, 1.48%) and BTS (1.1 million, 0.97%), the only three artists to crack 1 million overall sales for the year, accounting for 4.62% of all album sales. The rest of the top 10 — a mix of younger artists like Billie Eilish and Rodrigo alongside veterans like the Beatles, Metallica, Queen, Fleetwood Mac and Pink Floyd — accounted for 4.13% on their own, making the top 10 as a whole responsible for 8.75% of all album sales in the U.S.

    Swift and Adele are also the top two among digital album sales, comprising 1.35% (down from her massive 3.07% in 2020) and 1.07% of digital album sales in the U.S. in 2021, respectively. The top 10 is rounded out by Wallen, the Beatles, Chris Stapleton, Drake, Rodrigo, Carrie Underwood, West and Pink Floyd, who collectively comprised 5.41% of the overall total.

    Among physical formats, the top 10 takes a much bigger chunk of the overall pie: 11.74% of total CD sales and 11.44% of total vinyl LP sales, according to MRC Data. The top three CD sellers — BTS (1 million, 2.54%, down from a mammoth 3.65% in 2020), Adele (952,000, 2.35%) and Swift (898,000, 2.21%) — accounted for 7.1% of the overall number of CDs sold in the U.S. last year, while Swift (1.1 million, 2.62%), the Beatles (659,000, 1.58%) and Eilish (587,000, 1.41%) alone accounted for 5.61% of total vinyl sales. (The Beatles led the way in 2020, with 1.9% of all vinyl sales.)

    The biggest format dominance, in terms of raw numbers, came among digital song sales, where BTS was the runaway No. 1 act. The group sold 2.95 million digital songs in 2021 in the U.S., good for 1.45% of the total number of songs sold (up from 1.06% in 2020). This is most impressive in comparison: No other act sold more than 1 million digital songs in the year, with Dua Lipa’s 954,000 in second place at 0.47% of total digital song sales, according to MRC Data.

    https://www.billboard.com/pro/2021-a...r-swift-drake/
    My thread on Pulse: Weekly Top 10 Albums Sales Thread
    http://pulsemusic.proboards.com/thre...s-sales-thread

    Comment


    • Originally posted by oldbloke View Post
      ^ Thanks - below is the list of the top 30 best selling vinyl albums of the year from that same article. It will be interesting to see if these numbers are the same in the MRC year-end report. HITS used to get their data from BuzzAngle, which later changed its name to Alpha Data. Earlier this year Alpha Data was absorbed by MRC Data, who supply all the numbers for the Billboard charts, so I'm guessing both these sets of numbers are from MRC data.
      And it turns out that HITS' numbers are almost the same as Billboard's. With 6 out of 10 of them having only 1k differences, but I guess that's the rounding. So does that mean from now on, we can assume HITS' data = Billboard's data?

      Comment


      • The HITS charts do not correspond with the Billboard charts week to week (or at least certainly not on actual sales) so I'm not sure that we can say HITS' data = Billboard data. Though of course the HITS data doesn't agree with the Alpha data that they also have on their site either so.....??? .

        Perhaps the week to week is different but the overall totals the same?

        Comment


        • I believe the Alpha-Data website has now closed. The links remain on the HITS site, and for a while took the user to an application form to subscribe to MRC Data, which has also now disappeared. I assume MRC data have to honour the contract HITS had with Alpha-Data.

          My thread on Pulse: Weekly Top 10 Albums Sales Thread
          http://pulsemusic.proboards.com/thre...s-sales-thread

          Comment


          • Originally posted by oldbloke View Post
            I believe the Alpha-Data website has now closed. The links remain on the HITS site, and for a while took the user to an application form to subscribe to MRC Data, which has also now disappeared. I assume MRC data have to honour the contract HITS had with Alpha-Data.
            i don’t understand why alpha data closed like people say billboard bought them but why? like their both different, different methods of sales/streams/charts. i didn’t know billboard had the right to bought them

            Comment


            • Originally posted by oldbloke View Post

              Here you go...
              ALBUM SPS WEEK 52
              Hi oldbloke, as every year since 2008 i follow this thread, your work is amazing. Thanks!.

              As every year, i have a list of rap albums that i believe was closer or near the top 200. ¿Did You have SPS 2021 estimations for any of these albums?. Thanks in advance.

              Eminem - Recovery
              J. Cole - Born Sinner
              Dr. Dre - 2001
              Lil Wayne - Tha Carter III
              50 Cent - Get Rich Or Die Tryin'
              Kanye West - The College Dropout
              DMX - The Best Of
              Drake - If You're Reading This It's Too Late
              Future - DS2
              Kanye West - The Life Of Pablo
              NF - Perception
              Tyler, The Creator - Flower Boy
              Meek Mill - Championships
              A Boggie Wit Da Hoodie - Hoodie SZN
              Lil Baby & Gunna - Drip Harder
              Lil Baby - Harder Than Ever
              Nipsey Hussle - Victory Lap
              21 Savage - I Am > I Was
              Playboi Carti - Die Lit
              Lil Baby - Street Gossip
              Young Thug - So Much Fun
              DaBaby - KIRK
              Lil Nas X - 7 (EP)
              Various Artists - Dreamville & J. Cole: Revenge Of The Dreamers III
              Trippie Redd - A Love Letter To You 4
              Jackboys - Jackboys
              Lil Tecca - We Love You Tecca
              A Boogie Wit Da Hoodie - Artist 2.0
              Don Toliver - Heaven Or Hell
              G Herbo - Ptsd
              Internet Money - B4 The Storm
              Moneybagg Yo & Blac Youngsta - Code Red
              NLE Choppa - Top Shotta
              King Von - Levon James
              Trippie Redd - Pegasus
              YoungBoy Never Broke Again - Until I Return
              SpotEmGottem - Final Destination
              Pop Smoke - Faith
              NF - Clouds (The Mixtape)
              Various Artists - Only The Family Presents: Loyal Bros Compilation.
              A Boogie Wit Da Hoodie - Artist
              Kids See Ghosts - Kids See Ghosts
              DaBaby - Baby On Baby
              Mustard - Perfect 10
              YoungBoy Never Broke Again - Still Flexin, Still Steppin
              Last edited by lilgnzlo; Sat January 15, 2022, 16:12.

              Comment


              • Originally posted by lilgnzlo View Post
                As every year, i have a list of rap albums that i believe was closer or near the top 200. ¿Did You have SPS 2021 estimations for any of these albums?. Thanks in advance.
                Estimated EAS TITLE Artist
                354,000 CLOUDS (THE MIXTAPE) NF
                342,000 DS2 Future
                335,000 FLOWER BOY Tyler The Creator
                333,000 THE COLLEGE DROPOUT Kanye West
                333,000 KIRK DaBaby
                331,000 THE LIFE OF PABLO Kanye West
                330,000 FAITH Pop Smoke
                318,000 THE BEST OF DMX
                316,000 DIE LIT Playboi Carti
                310,000 DREAMVILLE & J COLE: REVENGE OF THE DREAMERS III Various
                310,000 SO MUCH FUN Young Thug
                305,000 HARDER THAN EVER Lil Baby
                304,000 BORN SINNER J Cole
                303,000 HOODIE SZN A Boogie Wit Da Hoodie
                303,000 VICTORY LAP Nipsey Hussle
                302,000 FINAL DESTINATION SpotemGottem
                301,000 JACKBOYS Jackboys
                300,000 ONLY THE FAMILY PRESENTS: LOYAL BROS COMPILATION Various
                296,000 DRIP HARDER Lil Baby & Gunna
                296,000 B4 THE STORM Internet Money
                296,000 PERCEPTION NF
                290,000 KIDS SEE GHOSTS Kids See Ghosts
                284,000 THA CARTER III Lil Wayne
                284,000 CODE RED Moneybagg Yo & Blac Youngsta
                275,000 IF YOU'RE READING THIS IT'S TOO LATE Drake
                271,000 GET RICH OR DIE TRYIN' 50 Cent
                269,000 ARTIST 2.0 A Boogie Wit Da Hoodie
                252,000 STREET GOSSIP Lil Baby
                251,000 A LOVE LETTER TO YOU 4 Trippie Redd
                239,000 PEGASUS Trippie Redd
                229,000 WE LOVE YOU TECCA 2 Lil Tecca
                My thread on Pulse: Weekly Top 10 Albums Sales Thread
                http://pulsemusic.proboards.com/thre...s-sales-thread

                Comment


                • oldbloke hey I don't know if I missed it, and if I did, I'm sorry
                  but would you have the final holiday albums update of the year?

                  Comment


                  • Originally posted by chosensparkles View Post
                    oldbloke hey I don't know if I missed it, and if I did, I'm sorry
                    but would you have the final holiday albums update of the year?
                    It's on page 41, post #1005
                    My thread on Pulse: Weekly Top 10 Albums Sales Thread
                    http://pulsemusic.proboards.com/thre...s-sales-thread

                    Comment


                    • Originally posted by oldbloke View Post
                      Estimated EAS TITLE Artist
                      354,000 CLOUDS (THE MIXTAPE) NF
                      342,000 DS2 Future
                      335,000 FLOWER BOY Tyler The Creator
                      333,000 THE COLLEGE DROPOUT Kanye West
                      333,000 KIRK DaBaby
                      331,000 THE LIFE OF PABLO Kanye West
                      330,000 FAITH Pop Smoke
                      318,000 THE BEST OF DMX
                      316,000 DIE LIT Playboi Carti
                      310,000 DREAMVILLE & J COLE: REVENGE OF THE DREAMERS III Various
                      310,000 SO MUCH FUN Young Thug
                      Thank you oldbloke, you are really the GOAT!

                      Comment


                      • oldbloke can you make new estimates from "Smile" album? His last update was 525k (in the middle of the ‘Harleys in Hawaii’ viral), thanks.

                        Comment


                        • Originally posted by Piethro View Post
                          oldbloke can you make new estimates from "Smile" album? His last update was 525k (in the middle of the ‘Harleys in Hawaii’ viral), thanks.
                          I had the SPS at 465,000 towards the end of May - it's not possible to estimate a current number as the album has been absent from the charts for over a year. At a guess I'd say somewhere around the 550,000 mark.
                          My thread on Pulse: Weekly Top 10 Albums Sales Thread
                          http://pulsemusic.proboards.com/thre...s-sales-thread

                          Comment


                          • TOP 10 PHYSICAL ALBUMS
                            Rank Sales TITLE Artist
                            1 1,219,000 30 Adele
                            2 497,000 RED (TAYLOR'S VERSION) Taylor Swift
                            3 472,000 SOUR Olivia Rodrigo
                            4 471,000 EVERMORE Taylor Swift
                            5 429,000 FEARLESS (TAYLOR'S VERSION) Taylor Swift
                            6 390,000 HAPPIER THAN EVER Billie Eilish
                            7 303,000 FINE LINE Harry Styles
                            8 281,000 FOLKLORE Taylor Swift
                            9 237,000 GREATEST HITS Queen
                            10 234,000 MY SAVIOR Carrie Underwood
                            TOP 10 VINYL
                            Rank Sales TITLE Artist
                            1 318,000 30 Adele
                            2 268,000 SOUR Olivia Rodrigo
                            3 260,000 RED (TAYLOR'S VERSION) Taylor Swift
                            4 256,000 FINE LINE Harry Styles
                            5 252,000 HAPPIER THAN EVER Billie Eilish
                            6 249,000 EVERMORE Taylor Swift
                            7 207,000 PURPLE RAIN Prince & the Revolution
                            8 201,000 ABBEY ROAD Beatles
                            9 195,000 FOLKLORE Taylor Swift
                            10 194,000 GOOD KID M.A.A.D CITY Kendrick Lamar
                            TOP 10 CD
                            Rank Sales TITLE Artist
                            1 898,000 30 Adele
                            2 263,000 FEARLESS (TAYLOR'S VERSION) Taylor Swift
                            3 237,000 RED (TAYLOR'S VERSION) Taylor Swift
                            4 217,000 MY SAVIOR Carrie Underwood
                            5 252,000 THE CHAOS CHAPTER: FREEZE Tomorrow X Together
                            6 213,000 EVERMORE Taylor Swift
                            7 211,000 STICKER: THE 3RD ALBUM NCT 127
                            8 210,000 MAP OF THE SOUL: 7 BTS
                            9 195,000 SOUR Olivia Rodrigo
                            10 187,000 BE BTS
                            TOP 10 DIGITAL ALBUMS
                            Rank Sales TITLE Artist
                            1 245,000 30 Adele
                            2 164,000 DANGEROUS: THE DOUBLE ALBUM Morgan Wallen
                            3 124,000 RED (TAYLOR'S VERSION) Taylor Swift
                            4 97,000 FEARLESS (TAYLOR'S VERSION) Taylor Swift
                            5 85,000 SOUR Olivia Rodrigo
                            6 68,000 CERTIFIED LOVER BOY Drake
                            7 60,300 EVERMORE Taylor Swift
                            8 59,500 MY SAVIOR Carrie Underwood
                            9 53,000 DONDA Kanye West
                            10 50,000 STARTING OVER Chris Stapleton
                            TOP 10 STREAMED ALBUMS
                            Rank Streams (m) TITLE Artist
                            1 3,943.0 DANGEROUS: THE DOUBLE ALBUM Morgan Wallen
                            2 3,198.2 SOUR Olivia Rodrigo
                            3 2,550.3 CERTIFIED LOVER BOY Drake
                            4 2,185.5 SHOOT FOR THE STARS AIM FOR THE MOON Pop Smoke
                            5 2,146.8 F*CK LOVE Kid Laroi
                            6 2,073.0 PLANET HER Doja Cat
                            7 1,823.1 SOULFLY Rod Wave
                            8 1,809.9 MY TURN Lil Baby
                            9 1,759.5 JUSTICE Justin Bieber
                            10 1,752.4 HALL OF FAME Polo G
                            My thread on Pulse: Weekly Top 10 Albums Sales Thread
                            http://pulsemusic.proboards.com/thre...s-sales-thread

                            Comment


                            • oldbloke Can you please assist me with ODAS of Life Goes On and My Universe

                              Comment


                              • Hello. When are we getting YTD 2022 thread post, oldbloke ?

                                Comment


                                • oldbloke Do you have ODAS of ‘MONEY’ by Lisa? Tysm!

                                  Comment


                                  • Originally posted by woodvale View Post
                                    Hello. When are we getting YTD 2022 thread post, oldbloke ?
                                    It's usually around Week 6.

                                    Comment


                                    • Yep. Weeks 6 to 8

                                      Comment


                                      • Originally posted by Samiamoah View Post
                                        oldbloke Can you please assist me with ODAS of Life Goes On and My Universe
                                        Week 52 estimates: Life Goes On - 93m / My Universe - 70m
                                        My thread on Pulse: Weekly Top 10 Albums Sales Thread
                                        http://pulsemusic.proboards.com/thre...s-sales-thread

                                        Comment


                                        • Originally posted by hylt View Post
                                          oldbloke Do you have ODAS of ‘MONEY’ by Lisa? Tysm!
                                          Week 52 estimate: 48m
                                          My thread on Pulse: Weekly Top 10 Albums Sales Thread
                                          http://pulsemusic.proboards.com/thre...s-sales-thread

                                          Comment


                                          • thanks for another year of updates!! you da best

                                            Comment


                                            • Originally posted by oldbloke View Post

                                              Week 52 estimate: 48m
                                              I wonder what happened here cause it’s not adding up… got less than 70m with YouTube. https://twitter.com/chartdata/status...992629248?s=21

                                              Comment


                                              • Originally posted by oldbloke View Post

                                                Week 52 estimates: Life Goes On - 93m / My Universe - 70m
                                                Thank you

                                                Comment


                                                • Hello, do you have the pure sales for Shallow, ASIB soundtrack and Born This Way album? Thank you in advance

                                                  Comment


                                                  • Originally posted by Zak.ari.329 View Post
                                                    Hello, do you have the pure sales for Shallow, ASIB soundtrack and Born This Way album? Thank you in advance
                                                    I'm assuming as you asked the question in this thread, you want estimates as they stood at the end of 2021.
                                                    I have - Shallow: 1.48m / A Star Is Born: 1.25m / Born This Way: 2.49m.
                                                    My thread on Pulse: Weekly Top 10 Albums Sales Thread
                                                    http://pulsemusic.proboards.com/thre...s-sales-thread

                                                    Comment

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