Announcement

Collapse
No announcement yet.

Nike vs Lil Nas X

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

  • Nike vs Lil Nas X



    Nike wins court bid over 'Satan Shoes' with human blood

    Nike has won its lawsuit against Brooklyn art collective MSCHF over their controversial 'Satan Shoes' that contain a drop of real human blood in the soles.

    The $1,018 (740) trainers are modified Nike Air Max 97s that feature an inverted cross, a pentagram and the words "Luke 10:18".

    MSCHF produced the shoes in collaboration with rapper Lil Nas X.

    It said only 666 pairs were made and all but one have already been shipped.

    Nike claimed trademark infringement, asking a federal court in New York to stop MSCHF from selling the shoes and prevent them from using its famous Swoosh.

    "MSCHF and its unauthorised Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF's products and Nike," the sports shoe giant said in the lawsuit.

    Lawyers for MSCHF countered that the 666 pairs it created were "not typical sneakers, but rather individually-numbered works of art that were sold to collectors for $1,018 each".

    Siding with Nike, a federal judge issued a temporary restraining order on Thursday.

    The impact of the ruling remains unclear as MSCHF had indicated it has no plans to produce any more pairs of the shoe.

    MSCHF "dropped" the black and red shoes on Monday, coinciding with the launch of Lil Nas X's latest song Montero (Call Me By Your Name), which debuted on YouTube last Friday.

    The song features the rapper, who came out as gay in 2019, celebrating his sexuality and rejecting attempts to shame him.

    In a heavily stylised music video, he slides down a pole from heaven to hell before dancing provocatively with Satan, then snaps his neck and steals his horns.

    The imagery and the shoes both reference the Bible verse Luke 10:18 - "So He told them, 'I saw Satan fall like lightning from heaven'."

    Each shoe also features a signature Nike air bubble cushioning sole, containing 60 cubic centimetres (2.03 fluid ounces) of red ink and a single drop of human blood, donated by members of the MSCHF art collective.

    In its filing with the US District Court for the Eastern District of New York, Nike said it did not approve or authorise the customised Satan Shoes.

    "There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF's Satan Shoes, based on the mistaken belief that Nike has authorised or approved this product," it said.

    The lawsuit cited a tweet by popular shoe influencer @Saint from last Friday, which teased the upcoming release of the shoes and drummed up publicity over the weekend on social media and in the media in the US.

    Some conservatives, including South Dakota Governor Kristi Noem, and some religious followers, took offence at the controversial design of the shoes and criticised Lil Nas X and MSCHF on Twitter.

    Lil Nas X hit back at the governor and other critics on Twitter, tweeting several memes on his profile in response to the Nike lawsuit.

    Joseph Rasch of Tennessee, who paid $1,080 for the trainers, says he is worried the conflict means his money will be lost.

    "I'm hoping I'll receive them since I paid for them," he told BBC OS on World Service radio, adding that he made the purchase not because he definitely planned to wear them but as a political statement.

    "I wanted to support a black gay man who is attempting to show a different narrative in a majority Christian country that currently is dealing with a lot of issues with black people. So what better way to do that than to buy shoes that this person has collaborated with?" he said.

    https://www.bbc.co.uk/news/business-56609333

  • #2
    The shoe:

    Comment


    • #3




      Britney Spears Janet Jackson Christina Aguilera Michael Jackson Selena Gomez Hilary Duff Taylor Swift Justin Timberlake

      Comment


      • #4
        I don’t know what MSCHF expected with a trademark infringement as blatant as this one. The fact that people were even calling to boycott Nike over this basically solidified their claim.
        If your business model is copying a shoe giant’s products, don’t be surprised if that’s gonna cost you.

        And Lil Nas X is just an annoying attention whore with these tweets. He‘s not even being sued. Publicity stunting 101.

        Comment


        • #5
          Originally posted by LittleLinda View Post
          I don’t know what MSCHF expected with a trademark infringement as blatant as this one. The fact that people were even calling to boycott Nike over this basically solidified their claim.
          If your business model is copying a shoe giant’s products, don’t be surprised if that’s gonna cost you.

          And Lil Nas X is just an annoying attention whore with these tweets. He‘s not even being sued. Publicity stunting 101.
          unless you are China.
          My Chart

          Comment


          • #6
            Team Lil Nas, Nike are dead to me.

            Comment


            • #7
              I really don't know what they expected to happen They sold 666 pairs of shoes for a a lawsuit probably worth millions of dollars
              aRat's NUDES LEAKED

              Comment


              • #8
                Originally posted by BeeBoy View Post
                I really don't know what they expected to happen They sold 666 pairs of shoes for a a lawsuit probably worth millions of dollars
                Well, Lil Nas X got a truckload of free publicity and he‘s not the one infringing the trademark, so for him it paid off.
                What MSCHF intended to gain from this is a total mystery to me, though. Their whole work revolves around trademark infringement - I guess they think calling it „art“ somehow makes it ok.

                Comment


                • #9
                  Very unsurprising outcome. More shocking how they thought they would get away with it.
                  I am the maniac, I am the ghoul
                  I'm in the shadows in the corners of my room

                  Comment


                  • #10
                    Both sides have reached a settlement:


                    As part of a settlement, MSCHF will ask any customers who bought the Lil Nas X collaboration kicks, or their holier predecessor, to return the shoes for a refund.

                    The devil is in the details, but very little information is being shared about a settlement between Nike and MSCHF over the unauthorized sale of 666 pairs of satanic-themed Air Max 97 shoes.

                    Nike on March 29 sued MSCHF over the devilish kicks, which were part of a limited release in collaboration with Lil Nas X (who wasn't involved in the suit) and sold out in under a minute. U.S. District Court Judge Eric Komitee on April 1 temporarily halted the fulfillment of any orders that hadn't already shipped.

                    It appears neither Nike nor MSCHF is out for blood — even though there may be an actual drop of someone's in the shoes — as a settlement was announced Tuesday. (News of the deal was first reported by Yahoo!.)

                    As part of the pact, MSCHF is going to ask customers who bought the Satan Shoes — and a previously-released line of Jesus-themed kicks — to voluntarily return them and get their money back.

                    "Nike had nothing to do with the Satan Shoes or the Jesus Shoes," said Nike in a statement, which was obtained by The Hollywood Reporter. "If any purchasers were confused, or if they otherwise want to return their shoes, they may do so for a full refund. Purchasers who choose not to return their shoes and later encounter a product issue, defect, or health concern should contact MSCHF, not Nike."

                    Here's Nike's full statement:

                    On March 29th, Nike filed a lawsuit against MSCHF over its release of Satan Shoes, which used a Nike Air Max 97 as the base. MSCHF also previously released Jesus Shoes, which used a Nike Air Max 97 as the base. In both cases, MSCHF altered these shoes without Nike’s authorization. Nike had nothing to do with the Satan Shoes or the Jesus Shoes.

                    Today, April 8th, Nike and MSCHF have agreed to settle the lawsuit.

                    As part of the settlement, Nike has asked MSCHF, and MSCHF has agreed, to initiate a voluntary recall to buy back any Satan Shoes and Jesus Shoes for their original retail prices, in order to remove them from circulation.

                    If any purchasers were confused, or if they otherwise want to return their shoes, they may do so for a full refund. Purchasers who choose not to return their shoes and later encounter a product issue, defect, or health concern should contact MSCHF, not Nike.

                    The parties are pleased to put this dispute behind them.

                    https://www.hollywoodreporter.com/th..._medium=social

                    Comment

                    Working...
                    X