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Rihanna Set to Outsell Both Kylie and Kim's Beauty Lines

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  • Rihanna Set to Outsell Both Kylie and Kim's Beauty Lines

    Rihanna's Fenty Beauty looks set to out-sell both Kylie Jenner's Kylie Cosmetics and Kim Kardashian's KKW Beauty lines
    • Kylie Jenner's line has sold over $420 million in products since its 2015 debut.
    • Rihanna launched Fenty Beauty in September and sold five times as much as Kylie that month.
    • Fenty continued to outperform Kylie Cosmetics.
    • Research firm Slice Intelligence predicts Rihanna will soon outsell both Kylie and Kim's beauty line.




    It's looking like it's the Kardashians who have some keeping up to do.

    According to WWD, Rihanna is on track to beat the cosmetic sales of both Kylie Jenner's Kylie Cosmetics and Kim Kardashina's KKW Beauty with her own Fenty Beauty line.

    Citing research by Shine Intelligence, WWD reports that Fenty outperformed the other two brands following its launch this fall, and at this rate is set to beat their overall sales at some point in the future.

    Kylie launched Kylie Cosmetics at the end of 2015 with her first Lip Kit release. In August, she told WWD that her brand had done $420 million in sales to date — which seems to be a hard number to beat.

    Kim, meanwhile, launched KKW Beauty in June.

    Though numbers for her overall sales to date have not been released, at the time it was predicted that she would bring in $14.4 million in sales from the launch (based on 300,000 kits at $48 apiece selling out, which they did).

    In November, when she released her KKW Fragrance, it brought in a further $10 million in the first 24 hours.



    But while Fenty Beauty — which launched in September — may not have matched those numbers yet, it will if it keeps things up.

    Kylie Cosmetics had the highest yearly sales of the three brands, but it also was the only one on the market for all of 2017.

    But in its first month, Fenty's sales were five times as much as those of Kylie Cosmetics. The following month, Fenty did 34 per cent more sales than Kylie Cosmetics.

    If Fenty continues to outsell the other brands on a month-to-month basis, as Shine Intelligence seems to think it will, it's on pace to do greater overall sales in the future.

    The research firm also found that Fenty customers simply spend the most on makeup and beauty products overall.

    The average Fenty customer spends $471/year on makeup, compared to $278 for KKW customers and $181 for Kylie Cosmetics customers.

    Perhaps the most shocking statistic is how much combined power these brands have in the marketplace.

    The sales of Fenty Beauty, KKW Beauty, Kylie Cosmetics, and Kat Von D Beauty combined account for nearly a third of all online beauty revenue in the entire United States.

    Source

  • #2
    Rihanna outsold Kylie in the first week probably since its sold at Sephora all around the world. And Kim's line just launched.
    ? Girls' Generation ?
    ? HyoYeon ? Britney Spears ?

    Girls' Generation is the best-selling girl group of all time.

    Comment


    • #3
      Re: Rihanna Set to Outsell Both Kylie and Kim's Beauty Lines

      Queen
      Cha Cha Instructor

      Comment


      • #4
        Re: Rihanna Set to Outsell Both Kylie and Kim's Beauty Lines

        Ok, but how does Céline feel about this?
        "King isn't overrated, your fave is just undertalented."

        Comment


        • #5
          Originally posted by Hugo
          Ok, but how does Céline feel about this?
          Her advice is that she has no advice

          Comment


          • #6
            Originally posted by Hugo
            Ok, but how does Céline feel about this?
            5.05.2009 / 6.22.2011 / 4.24.2013 / 4.25.2013 / 3.1.2014 / 9.13.2014 / 7.21.2016 / 7.14.2018 / 7.15.2018

            Comment


            • #7
              Yasss queen.
              "I see it, I like it, I want it... I GOT IT."

              Comment


              • #8
                Originally posted by ArmyOfMe
                Originally posted by Hugo
                Ok, but how does Céline feel about this?
                Her advice is that she has no advice
                My Chart

                Comment


                • #9
                  Hope her mega-success in this department doesn't delay R9, but slay a bit, Mogulanna.
                  Akini's Top 400 Songs of the Decade: [2-1!]

                  Comment


                  • #10
                    Originally posted by ArmyOfMe
                    Originally posted by Hugo
                    Ok, but how does Céline feel about this?
                    Her advice is that she has no advice
                    Omg love y'all. We need a topic on Celine's not-comment tbh.
                    be kind to every kind (also the unkind kind!!!!! )

                    Comment


                    • #11
                      Originally posted by Hugo
                      Ok, but how does Céline feel about this?
                      D-E-A-D
                      Come Play: GUESS THE VIDEO!

                      Comment


                      • #12
                        Originally posted by Hugo
                        Ok, but how does Céline feel about this?

                        Comment


                        • #13
                          *cries*

                          Comment


                          • #14
                            Glad she has created a successful beauty Empire now.
                            Originally posted by SummerPeur
                            Time stops for the Kween everytime WBT is performed.
                            Originally posted by Goldmoney
                            So does her microphone

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