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Beyoncé announces partnership with Adidas

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  • Beyoncé announces partnership with Adidas

    Ivy Park, previously in business with Topshop, will relaunch under the Adidas brand

    Beyoncé and Adidas have announced a new partnership. She will be a “creative partner” for the clothing brand and is set to “develop new signature footwear and apparel.” Additionally, Beyoncé’s Ivy Park clothing line will relaunch with Adidas as well. Ivy Park was co-founded with Philip Green, the owner of Topshop; after sexual and racial harassment allegations were made towards Green in October 2018, Beyoncé’s Parkwood Entertainment acquired full ownership of the brand in November 2018.

    “This is the partnership of a lifetime for me," Beyoncé said in a press release. "Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

    With the announcement of her new partnership, Beyoncé joins the ranks of Kanye and Pusha-T, who also have deals with Adidas. She and husband JAY-Z recently appeared at the GLAAD Media Awards, where they accepted this year’s Vanguard Award.

    Source: Beyoncé and Adidas Announce New Partnership

    Huge.

  • #2
    An even bigger businesspartner than topshop.
    aRat's NUDES LEAKED

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    • #3
      I'm ready to rock my IVY PARK sneakers, it's about damn time.
      5.05.2009 / 6.22.2011 / 4.24.2013 / 4.25.2013 / 3.1.2014 / 9.13.2014 / 7.21.2016 / 7.14.2018 / 7.15.2018

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      • #4
        Guess Hive can forget about new music anytime soon
        Cha Cha Instructor

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        • #5
          Beyonce can Multi task
          Forever Young

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          • #6
            Following Rihanna's footsteps as per usual
            COMMON LOVE ISN'T FOR US...

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            • #7
              Originally posted by aRat View Post
              Following Rihanna's footsteps as per usual
              Not releasing music? 😩

              Ivy Park is real popular in the UK, but Beyoncé was right to buy back Philip Green’s stake in the business.

              Adidas is a massive move. I wonder how the partership will work since the press release talks about how Beyoncé has ownership of the company.
              late.

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              • #8
                Originally posted by Loveguru View Post
                Beyonce can Multi task
                I mean. Formation in Feb 2016, IVY PARK March 2016, Lemonade April 2016.
                5.05.2009 / 6.22.2011 / 4.24.2013 / 4.25.2013 / 3.1.2014 / 9.13.2014 / 7.21.2016 / 7.14.2018 / 7.15.2018

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                • #9
                  Beyoncé reportedly walked out of Reebok meeting due to lack of diversity
                  https://pagesix.com/2019/04/05/beyon...-of-diversity/
                  5.05.2009 / 6.22.2011 / 4.24.2013 / 4.25.2013 / 3.1.2014 / 9.13.2014 / 7.21.2016 / 7.14.2018 / 7.15.2018

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                  • #10
                    Diversity is worth zero if inclusivity is not there.
                    be kind to every kind (also the unkind kind!!!!! )

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                    • #11
                      Cannot wait. I hope she releases something for the dudes too.
                      "What goes around comes back around my baby"

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                      • #12
                        Originally posted by aaliyahman View Post
                        Cannot wait. I hope she releases something for the dudes too.
                        Let's be realistic here, it's like expecting Mariah Carey, Britney Spears and Rihanna to release a men's line.

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                        • #13
                          Originally posted by GetBack View Post
                          Let's be realistic here, it's like expecting Mariah Carey, Britney Spears and Rihanna to release a men's line.
                          All those divas have gay fans so not too far fetched...
                          Forever Young

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                          • #14
                            Originally posted by GetBack View Post
                            Let's be realistic here, it's like expecting Mariah Carey, Britney Spears and Rihanna to release a men's line.
                            Why wouldn't Bey release a line for men too?

                            Rihanna released clothes and shoes for men with Puma.
                            She also released a perfume for men.

                            I don't see any reason why it wouldn't be realistic for Bey to create one.
                            If there will be a men's line I will definitely spend some coin.
                            "I see it, I like it, I want it... I GOT IT."

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                            • #15
                              tbh apart from the leggings/bodysuits, any men could rock the IVY PARK tops and sweatshirts.
                              5.05.2009 / 6.22.2011 / 4.24.2013 / 4.25.2013 / 3.1.2014 / 9.13.2014 / 7.21.2016 / 7.14.2018 / 7.15.2018

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                              • #16
                                Originally posted by KEY9481 View Post
                                tbh apart from the leggings/bodysuits, any men could rock the IVY PARK tops and sweatshirts.
                                Exactly. A lot of that stuff is unisex to begin with.

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