The Fader exposed YG Entertainment (and Scooter Braun) regarding CL's US debut.https://www.thefader.com/2018/02/26/cl- ... oter-braun
“I kind of gave up on that video,” says Matthew Mazur, a New York-based stylist who worked on the clip and has collaborated with CL since summer 2016. “It was supposed to come out [in 2016], but it never did.” The costly shoot had been a grind, spread over three 16-hour days on an L.A. soundstage. The video’s director Dave Meyers, who has directed iconic hip-hop videos like “Get Ur Freak On” and “HUMBLE.,” was equally confused by the delay. “Most of the other artists I work with [release the video] literally the day I finish [it]” he says. “It was nice to see her leak it, but it’s actually a good time for me to call her and ask what’s going on. Like, ‘What the hell? You’re so **** talented.’”
YG Entertainment and Scooter Braun declined to comment for this story. A planned interview with CL was rescheduled multiple times and eventually nixed by YG.
But throughout 2NE1’s peak years, CL sometimes spoke of a systemic culture at YG that cast a darker shadow over the band’s honest-feeling songs. It’s no secret, in a country that has been dubbed the world capital of plastic surgery, that many of Korea’s pop idols have undertaken cosmetic procedures. But CL said that that her label tried to coerce her to go under the knife against her will. “They told me to get plastic surgery before my debut, she told ELLE in 2013. “I stood up for myself and said ‘No, I'm not doing it.’” On a Korean television show in 2012, she said that YG Entertainment’s founder, Yang Hyun-suk, called 2NE1 “ugly” when they were rehearsing without makeup.
Not everyone in CL’s camp appears to share her comfort with a globally-minded take on pop. Dave Meyers says that there were initial plans for a “more off-putting and cool” follow-up to “Lifted,” with expletive-heavy raps and an inventive electronic edge. But CL’s American team got nervous and switched to the more Top 40-sounding “All In” — of which, at the time of this writing, we’ve still only heard a 90-second leak. And, in a tense appearance on “Livin’ The Double Life” in November, Braun blamed touring commitments with 2NE1 for the delay with CL’s U.S. music. But that doesn’t seem like the full story, as she hasn’t toured with her former band since 2014. Meanwhile, CL consistently jabbed at her Korean label throughout January 2018, saying that all they care about is money, and that her plan for the year is: “more waiting for YG to release my album.”
YG is trash.