In this case, they analyze the Top 25k streamed songs at each of the five services and determines the weight everyone of them has in the industry. For example, based on that research, If 'Despacito' had 1,000,000 streams last week (not real numbers, of course), then 620,000 streams comes from Spotify, 250,000 from Apple Music, 80,000 from Amazon and so on.Rihab wrote:
Thanks. But what does 'marketshare' mean in this case? Paid subscribers (a family of 4 = 1 subscriber)? Premium users (a family of 4 = 4 users)? Or tracks streamed?
Every user has a different value. Spotify stated that paid subscribers are responsible of 70% of their daily streams. Also, Apple Music subscribers are the most active as we saw during many Apple Music exclusives.
When a platform says "paid subscribers" they don't disclose If its an individual subscriber or a family plan with 6 possible members. I would love to know that info and also how many daily streams have other services, they should make a public update everyday like Spotify does.