Spotify is testing ‘Sponsored Songs’ in playlists

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Postby KokoCollino » Tue Jun 20, 2017 4:15 pm

I think this is 100% thread worthy, as it is major news and shouldn't be hidden in the simple Spotify thread.

Spotify is testing ‘Sponsored Songs’ in playlists

Extract:

Spotify users have noticed a new opt-out setting appearing both on desktop and in-app: Sponsored Songs. Sponsored content in general is not new for Spotify — last year they allowed their most popular playlists to be sponsored by brands — but allowing labels to promote individual songs certainly is. A representative from Spotify confirms to The Verge that Sponsored Songs is a test program that will only appear to users on the free tier.

Sponsored Songs don’t appear as banners like the platform’s existing ads, but are integrated into playlists you follow. In the example below from Liam Maloney, the sponsored song — “Call Me” by NEIKED — is featured above the playlist. As first reported by TechCrunch, the songs are chosen to match a user’s existing music tastes, are instantly playable, and are savable without a prerequisite ad click.
FULL ARTICLE
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Postby Hugo » Tue Jun 20, 2017 7:22 pm

Payola-fest. Spotify should be banned.
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Postby JeyBeMust » Wed Jun 21, 2017 3:08 pm

Wow, this is disgusting. Spotify is SO big that they can literally manipulate the entire industry :roll:
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Postby Bojan » Wed Jun 21, 2017 3:26 pm

I don't like it, but well... It's no different than radio deal, so I doubt that chart companies would do anything about it. It could help to veteran artists to chart more than anything.
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Postby KokoCollino » Wed Jun 21, 2017 7:09 pm

Well at least people need to listen to it for 30 seconds for it to count for the charts I guess?
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Postby JuanXito » Wed Jun 21, 2017 7:13 pm

They've been secretly doing it since ages so lol. Image
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Postby SholasBoy » Wed Jun 21, 2017 8:01 pm

This is why we had random songs entering the charts in the last year or so, like Lil Uzi Vert, Kyle, Mike Perry etc.
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Postby flopho » Wed Jun 21, 2017 8:02 pm

Julia Michaels likes this
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Postby Ewokguy15 » Wed Jun 21, 2017 8:08 pm

It doesn't say only on Free Tier, they have to make money from those people somehow.
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Postby KokoCollino » Wed Jun 21, 2017 8:24 pm

SholasBoy wrote:This is why we had random songs entering the charts in the last year or so, like Lil Uzi Vert, Kyle, Mike Perry etc.
But people liked them after the exposure I guess?
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Postby jordi_89 » Sat Aug 26, 2017 1:15 am

Hugo wrote:Payola-fest. Spotify should be banned.
+1

Though I expected something like this to happen sooner or later.
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