Spotify is testing ‘Sponsored Songs’ in playlists
FULL ARTICLESpotify users have noticed a new opt-out setting appearing both on desktop and in-app: Sponsored Songs. Sponsored content in general is not new for Spotify — last year they allowed their most popular playlists to be sponsored by brands — but allowing labels to promote individual songs certainly is. A representative from Spotify confirms to The Verge that Sponsored Songs is a test program that will only appear to users on the free tier.
Sponsored Songs don’t appear as banners like the platform’s existing ads, but are integrated into playlists you follow. In the example below from Liam Maloney, the sponsored song — “Call Me” by NEIKED — is featured above the playlist. As first reported by TechCrunch, the songs are chosen to match a user’s existing music tastes, are instantly playable, and are savable without a prerequisite ad click.