This day, 20 years ago "Baby One More Time" was released as Britney Spears' first single giving birth to one of the most iconic careers of the music business.
"Baby One More Time" was released and turned into an inmediate mediatic and viral phenomenom around the world reaching #1 in every country it charted thus becoming one of the most successful pop songs of all time, one of the best selling physical singles of all time and it's currently one of the 5 biggest female singles in UK chart history."I had been in studio for about six months listening and recording material, but I hadn't really heard a hit yet. When I started working with Max Martin in Sweden, he played the demo for 'Baby One More Time' for me, and I knew from the start it [was one] of those songs you want to hear again and again. It just felt really right. I went into the studio and did my own thing with it, trying to give it a little more attitude than the demo. In 10 days, I never even saw Sweden. We were so busy".
—Spears talking to Chuck Taylor of Billboard.
The song became one of the most celebrated pop classics of the last 2 decades appearing in critics and magazines lists often labelling it as one of the greatest songs of the 90s and one of the biggest pop classics of all time which cemented the song through the year with solid recurrent and catalog stats on streaming services.
A heavily iconic music video was key in the process:
The plan was to have the video in a cartoon-like environment, in a likely attempt to attract the audience of younger children. Spears was unhappy with this, and argued that she wanted her video to reflect the lives of her fans and wanted to set the video in a school. Spears pitched this idea to Dick, and further explained she wanted the video to have dance scenes. The original setting was scrapped and replaced with Spears's concept. Dick's original idea for the wardrobe was jeans and a T-shirt, but during the wardrobe fitting Spears decided to change it for a schoolgirl outfit. Dick said that "Every piece of wardrobe in the video came from Kmart, and I was told at the time not one piece of clothing in the video cost more than $17. On that level, it's real. That probably, in retrospect, is a part of its charm." The knotted shirt design was Spears's idea, she recollects saying, "The outfits looked kind of dorky, so I was like, 'Let's tie up our shirts and be cute'"
The legendary music video where Britney is daydreaming through the high school hallways wearing a catholic scolar uniform became part of the pop culture and still remains to be one of the most iconic music videos of all time, a straight MTV staple multiple publications have listed "Baby One More Time" as one of the most impacting music videos of the 1990s decade giving birth to one of the most iconic pop careers in the music business.
Happy 20th Anniversary to "Baby One More Time" !! . .