The 25 Best Inventions of 2017
"To determine TIME’s annual unranked list, we consider hundreds of inventions from around the world. In the past, we’ve featured everything from the floating lightbulb to the desktop DNA lab. Here, the 25 inventions that made this year’s cut.Fenty Beauty / $34
“Makeup is like a secret weapon,” says pop superstar Rihanna. “It can go from very subtle to a complete transformation.”But for many, that secret weapon is too secret: makeup companies often cater to women with light to medium skin tones, both in products and advertising, and sideline women of color. Not so with Rihanna’s line, Fenty Beauty, which launched in September with 40 shades of foundation
and a diverse array of makeup models
. “It was important that every woman felt included,”
she says, noting that she had “100% involvement” in the development process (alongside parent company Kendo). Almost immediately, the deeper tones started selling out at Sephora; shortly thereafter, brands such as Make Up For Ever and L’Oréal launched campaigns targeting women of color. Now Rihanna is focused on launching new Fenty Beauty collections and taking her brand to the next level. “I love challenges,” she says. “So I’m going to continue to have fun and push the boundaries in this industry.” —Cady Lang"