And the reality is, nobody stays up in such lofty heights forever. She's debuted with 1m+ 3x already, which nobody else has achieved, so to have it happen a 4th time would be bonkers. While 1m first week sales are definitely possible again, is it really fair to continually hold any artist to that benchmark? Inevitably, many will treat it like a failure if this album doesn't reach 1m in a week. It'll be #taylorsoverparty all over twitter.
Not every project needs to match the previous to be a success. That's not the way it works. But given the stan culture of these boards and on social media, it's inevitable. The nature of art and commerce is some things will be more successful than others, and some won't be successful at all. I'm personally just glad there are still pop starts like Taylor who are putting in a lot of effort and thought and trying new things, despite all the hate. Reminds me of another blonde female I know who was around long before her.