https://www.billboard.com/articles/colu ... projectionBruno Mars & Cardi B's 'Finesse' Headed for Hot 100's Top Five, Justin Timberlake's 'Filthy' Aiming for Top 15 Debut
1/12/2018 by Gary Trust
Cardi B could chart four concurrent Hot 100 top 10s, a first for a female artist.
Bruno Mars and Cardi B's "Finesse" appears headed for the top five on next week's Billboard Hot 100 chart (dated Jan. 20). Plus, Justin Timberlake's new single "Filthy" should debut in the Hot 100's top 15, and possibly in the top 10.
Above both songs, the Hot 100's current leader, Ed Sheeran and Beyoncé's "Perfect," which logs a fifth frame at No. 1 on this week's chart (dated Jan. 13), looks likely to remain on top.
Let's run some projections. Highlights of next week's Hot 100, which blends streaming, airplay and sales data, according to Nielsen Music, will post on Billboard.com Tuesday (Jan. 16), with all charts posting the following day (Jan. 17; a day later than usual, given the Martin Luther King Jr. Day holiday Monday).
As previously reported, "Finesse" launches as the Hot 100's highest new entry on the Jan. 13-dated Hot 100, at No. 35, on the strength of one day of streaming and sales tracking (and three days of airplay), after its remix with Cardi B was released Jan. 4; the song was first released as a solo song by Mars on his 2016 album, 24K Magic.
Based on preliminary data projecting the tracking period feeding next week's Hot 100, "Finesse" could draw over 30 million U.S. streams and 40 million in radio audience, and sell more than 75,000 downloads. Such sums should send the song soaring from No. 35 to the top five.
Timberlake's "Filthy," released Jan. 5 -- thus setting up a first full week of streaming and sales tracking for the Jan. 20-dated Hot 100 -- could launch with over 10 million U.S. streams, 30 million in airplay audience and 70,000 sold. Based on those projections, the song should launch on the Hot 100 in the top 15, perhaps in the top 10.
Meanwhile, Sheeran and Beyoncé's "Perfect" should retain its No. 1 Hot 100 rank, with over 30 million streams, 140 million in radio listenership and 80,000 sold.With all numbers finalized, Mars should land his 15th Hot 100 top 10, and the third from 24K Magic, following the No. 4-peaking title cut and the No. 1 "That's What I Like."
Cardi B would notch her fourth Hot 100 top 10 and, if her three hits currently in the top 10 can all manage another week in the region (joining "Finesse"), she'd become the first female artist ever to chart four simultaneous Hot 100 top 10s. On the Jan. 13-dated Hot 100, she ranks at No. 5 as featured (with A$AP Rocky) on G-Eazy's "No Limit"; at No. 8 with Migos and Nicki Minaj on "MotorSport"; and at No. 10 with her own former No. 1 "Bodak Yellow (Money Moves)."
Among all acts, only The Beatles, 50 Cent and T-Pain have earned at least four concurrent Hot 100 top 10s, with The Beatles charting a record five for two weeks, including the entire top five on April 4, 1964.
Timberlake will tally his first Hot 100 hit since "Can't Stop the Feeling!," which vaulted in at No. 1 on May 28, 2016, becoming his fifth solo No. 1. (He also led as a member of *NSYNC on the boy band's 2000 No. 1 "Bye Bye Bye.")
Check back Tuesday, Jan. 16, to find out where "Perfect," "Finesse" and "Filthy" place, and for highlights of the Hot 100's top 10 and more.