Forbes, AUG 4, 2017 @ 05:56 PM, Hugh McIntyre, CONTRIBUTOR
'Despacito' Just Became The First Video To Reach Three Billion Views On YouTube
It’s only been online for less than nine months, but Luis Fonsi and Daddy Yankee’s “Despacito” music video has just become the first clip to reach, and pass, the three billion play milestone on YouTube, making history in the process.
It was only earlier today that “Despacito” overtook Wiz Khalifa and Charlie Puth’s “See You Again” to become the most popular video on YouTube. That hip-hop/pop track had stolen the crown from Psy’s “Gangnam Style” just one month prior, so it didn't get to rule for very long. While the honor of being on top seems to be changing hands regularly these days, there doesn’t appear to be any upload that will challenge “Despacito” for the No. 1 position, at least not for some time.
“Despacito” was first uploaded to YouTube back in mid-January, and ever since, people all around the world haven’t been able to stop pressing play on the colorful, fun-loving visual. All of those YouTube views have helped propel the song up the charts, and the track is still going strong in almost every territory. In fact, the tune remains firmly planted at No. 1 on the Hot 100 this week for its twelfth turn at the top.
While it was the addition of Justin Bieber that pushed “Despacito” to the peak of the all-encompassing singles tally in most English speaking nations, it is the original version of the video that has earned the honor of becoming the first visual to collect at least three billion plays. There is no official video featuring the Canadian pop star, though an audio-only upload, which originally caused quite a commotion and grabbed the attention of those who had been missing out on Luis Fonsi and Daddy Yankee’s biggest hit, does already have about half a billion clicks, and that figure is steadily climbing.
In addition to being the only video with three billion plays, “Despacito” also made history just a few months back when it bolted to two billion YouTube streams faster than any other single visual had, proving itself to be an instant smash and fan favorite.
“Despacito” may be the first video to ever reach three billion watches, but it won’t be the last, and it’s likely only going to be a matter of days before a second popular clip joins the Latin tune. “See You Again” is close behind, and for a little while, it looked like that Furious 7 soundtrack tune might have become the first to earn the glory, but now it will have to settle for coming in a very close second place.
What an honor.. most viewed video in history and first video to reach 3 billion views... y EN ESPAÑOL!! Thank you to everybody involved @daddyyankee @zuleykarivera @elasticpeople
Thank you, the fans for celebrating this song with us y gracias Puerto Rico por ser el escenario más hermoso del mundo. Que viva la música latina
http://www.billboard.com/articles/colum ... les-recordLuis Fonsi and Daddy Yankee's "Despacito," featuring Justin Bieber, now owns the longest reign atop the Billboard Hot 100 in 2017, clocking a lucky 13th consecutive week at No. 1 on the chart dated Aug. 19. The stretch surpasses the 12-week rule of Ed Sheeran's "Shape of You" in January through April.
"Despacito" also sets a second longevity mark this week, becoming the first song to record 14 weeks at No. 1 on the Digital Song Sales chart.
With its latest frame, "Despacito" (released on Universal Music Latino / Raymond Braun / SchoolBoy / Def Jam / UMLE / Republic Records), becomes one of just 11 songs to have topped the Hot 100 for at least 13 weeks, dating to the chart's Aug. 4, 1958, inception. No song has led longer since Mark Ronson's "Uptown Funk!," featuring Bruno Mars, dominated for 14 weeks in 2015. That track and six others are second only to Mariah Carey and Boyz II Men's "One Sweet Day,” which spent an unprecedented 16 weeks atop the chart in 1995-96.
While “Despacito” is three weeks from equaling the all-time mark of “One Sweet Day,” it also moves within one week of tying the record for the most weeks at No. 1 by a primarily non-English language song. As noted above, Los Del Rio's "Macarena” controlled the chart for 14 weeks in 1996 thanks to the popularity of its Bayside Boys remix.
As "Despacito" continues to dominate, the song rewrites the No. 1 record on the Digital Song Sales chart with a 14th week atop the list since the chart’s arrival on Oct. 30, 2004. The song sells 84,000 downloads (down 17 percent) in the week ending August 3, according to Nielsen Music.
The 14th frame atop Digital Song Sales eclipses the previous chart record of 13 shared by three songs: Flo Rida’s “Low” feat. T-Pain (2007-2008), “Uptown Funk!” (2015) and The Chainsmokers’ “Closer,” featuring Halsey (2016).
On the Streaming Songs chart, "Despacito" leads for a 13th week, with 49.8 million U.S. streams (down 6 percent) in the week ending August 3. The track again tops all three of the Hot 100's main component charts, as it leads the all-format Radio Songs chart for a fifth week with 141 million in all-format airplay audience (down 1 percent) in the week ending August 6.
The “Despacito” triple crown of No. 1 ranks on Radio Songs, Digital Song Sales and Streaming Songs for a fifth week in a row is the longest consecutive stretch since “Closer” topped each list for six straight frames in October – November last year.
"Despacito" also captures a 27th week atop the Hot Latin Songs chart and extends its reign on the Songs of the Summer survey to 10 weeks, having led the latter list each week since its annual return just after Memorial Day.
Yeah, 15 weeks at #1 should be secured with the GMA performance, but he still needs 2 more weeks at No.1 AFTER that in order to break Mariah's record and not only tie it. I don't think it'll happen anymore.spiritboy wrote:Luis Fonsi will perform on Good Morning America on August 16. That means 15th week at #1 secured. I'm sure the label will discount it with a possible performance on VMA's to break Mariah's record.
Don't forget the discount factor. Once they discount the song, i'm sure it'll be back to selling around 100k.Rihab wrote:Yeah, 15 weeks at #1 should be secured with the GMA performance, but he still needs 2 more weeks at No.1 AFTER that in order to break Mariah's record and not only tie it. I don't think it'll happen anymore.spiritboy wrote:Luis Fonsi will perform on Good Morning America on August 16. That means 15th week at #1 secured. I'm sure the label will discount it with a possible performance on VMA's to break Mariah's record.
Despacito is decreasing pretty fast now, while Wild Thoughts is perfectly stable and Unforgettable is coming hard. And chances are one of the big names (JT, Taylor) will drop their new lead at the VMAs.
yes i think it will too,but 14 weeks @ #1 is great tbhWashingtonian25 wrote:I have a bad feeling that "Wild Thoughts" will dethrone it - it's discounted + airplay is rising.