Zayn definitely had that advantage you are talking about on his debut era but MOM flopped. Majority of the 1D fans grown up. Twitter is not an indicator for success coz if that's the case, Louis could've been more successful than anyone in 1D except from Harry. What push do you need? Getting a drake, jb or the weekend collab? It's not that easy coz that cost shit tons of money and zayn isn't bringing in the cash. Zayn is previledge enough to collab with taylor, sia and nicki. If the success of idwlf and dtd didn't translate to his solo music then it's not the label's problem anymore. He had given plenty of chances, he had gotten multiple major deals from spotify, apple music/itunes post-mind of mine and not to mention big mv budget, what more can you ask from his label when zayn himself doesn't want to work?
As what people saying, we will know the answer next week. Hopefully you are right, hopefully he will selll 40k or above, he needs to debut inside top 10 at least.
Firstly, he didn't get multiple major deals from Spotify and Apple - a few of the singles weren't even included in Spotify's large playlists. He didn't have much Spotify payola and no radio payola. The only single that got proper push was Let Me. The others were randomly thrown out there with a few days notice and little support. Even the album itself didn't get an ad banner on Spotify, I haven't seen one single one while I've seen countless large banners for other albums like The 1975 since its release until today.
Secondly, he did do big budget videos, but these were heavily sponsored by luxury brands. Just DTD and Let Me alone were sponsored by Jaguar, Bulgari, Marc Jacobs, Christian Louboutin, Ferragamo to name just a few. So it's safe to say that the label didn't have to invest much at all in them. DTD got well over 1 billion views, so I'd say that his sponsors were happy with the investment.
Thirdly, he mostly recorded with unknown/small producers and writers, some of the songs were even outtakes from MOM - no hit maker or hot producer on the album, so here again, I wouldn't think it cost that much to make.
Also, randomly releasing it mid-December, during holiday season, when all the publications are focusing on Best-of-the-year lists and are going on holiday; only giving a 2-week notice for the preorder (it's usually months), not releasing physicals until the week later, having Zayn's name written in tiny barely visible letters on the CDs... They could also have put together a nice bundle on the 14th with signed CDs, merch, booklet with new pictures, and other (like they all do now, e.g. Troye). They could also have included DTD as a bonus track and have a sticker on the CD "includes smash hit DTD" to call attention in shops or possibly incite more people to give it a listen to see if it included more tracks like this. Also, 27 tracks was a poor selling point - worst way to attract new listeners in streaming platforms. I mean, the marketing effort from the label couldn't have been worst. It looks like both Zayn and the label washed their hands of it.
I'm not saying at all that he has the right attitude or that he deserved more push, and I find him very frustrating, and he only has himself to blame for driving fans away, but you're doing a bit too much, saying in multiple posts that he received major label push when he clearly didn't. And from everything he's said and done, he's accepting all the consequences of his actions. And I'm not sure features with SIA and Nicki were "privilege and chances"; he didn't necessarily want to record DTD and NCNL or even SGT, which are very different from his sound - they sound more like label intervention.
Having said all of that lol, I'd really like to know if he's still with RCA. I haven't heard any tea. It feels it'd be better off being with a small label.