Taylor Swift and Ticketmaster controversial ticketing system

 

What do you think of this campaign?

I don't see the problem with it.
11
26%
It's problematic, but everyone's free to do what they want.
10
24%
It's a scam.
21
50%
 
Total votes : 42

Postby Hugo » Mon Aug 28, 2017 2:23 pm

Taylor Swift and Ticketmaster launch controversial pay-to-play ticketing system
Fans must purchase Swift-related music and merch to increase their chances of purchasing concert tickets

Taylor Swift dropped “Look What You Made Me Do” on Thursday night, and the internet responded by briefly taking a break from arguing about Donald Trump to argue about the pop star. Is the whole record about Kanye or just a few painfully obvious lyrics in the lead single? Is a Father John Misty diss track next? Is Swifty entering a Hot Topic goth stage? That album cover: y tho? And so on. However, seemingly lost in all of this was the announcement that Swift and monopolistic ticketing behemoth Ticketmaster were partnering on something called “Taylor Swift Tix powered by Ticketmaster Verified Fan,” a service that claims to help get tickets in the hands of fans instead of bots or scalpers—if fans are willing to help promote Swift and purchase things from her.

Ticketmaster recently launched its Verified Fan program—which uses an algorithm to collect user data that determines if you’re a scalper, bot or a fan—for events like Bruce Springsteen’s upcoming Broadway run, Ed Sheeran’s world tour and much sought after Hamilton tickets, and did so to positive reviews. The details of Swift’s deal are a bit more nefarious, however. Fans are invited to ensure a place in the virtual ticketing line in the city of their choice in a “really fun way”: pre-ordering her album, buying other Swift merch and/or spreading The Gospel of Swifty online. From the ticketing site: “Watch the latest music video, purchase the album (for the greatest boost), post photos and engage on social media. Check the Taylor Swift Tix portal for the newest boosts and activities you can do everyday.”

After fans pre-order the CD (from big box retailers like Target or from Swift’s store only—no indie record store support here), they’re informed that if they’d like a guarantee they’ll receive Reputation it on the day it’s released they’ll have to fork over an extra $48.03 to ensure timely shipping, which brings the cost of one CD purchase to $63.03. It bears repeating: $63.03. For a single CD. This nonsensical move seems aimed to appease UPS, one of Swift’s many corporate partners for Reputation and the tour supporting it. Impoverished fans aren’t left out of the “fun” however, as they can watch the video for “Look What You Made Me Do” for a lower “boost” to their place in line.

“Your boosts are automatically applied for up to five views, per day. Watch every day and receive your boosts,” the site not-so-subtly advises. Fans can also flood their social media with posts about Tay Tay and her new record for further lower level boosts. This allows Swift and Ticketmaster to say fans don’t have to buy anything to join in on the “fun”—but it will admittedly increase your chances at tickets if you do. Clearly, this system benefits the pop star’s wealthiest fans. It’s all spelled out in this cute animated video that seems directly targeted at the young girls who make up much of Swift’s fanbase:



So basically, give Swift a lot of extra money or join her publicity team to ensure you have not a ticket—but simply a place in line for the opportunity to purchase a ticket. Whatever path the singer’s ticket-seeking acolytes are able to take, Swift benefits from a system clearly designed to squeeze every last dollar from her obsessive fanbase in a total perversion of what the Verified program is supposedly all about: the fans. What Swift and Ticketmaster have essentially done is alleviate the stress and anxiety of dealing with scalpers… by making Swift herself one. What else do you call someone who charges you more than the listed price for a ticket to a concert? Not only that, Swift is charging extra to ensure a place in line for tickets—not the tickets themselves.

Something that’s especially troubling in all of this is the fact that you can purchase Swift’s new album up to 13 times to receive further boosts to your spot in line. There is even a “progress bar” showing how your purchases are advancing your place in the virtual line. The mere suggestion that fans could (and should) purchase an album more than once is egregiously immoral and seems to be clearly directed at the younger, more illogical, more obsessed factions of her fanbase who will do anything to appease their hero—who in turn will apparently do anything to appease her corporate partners. That Swift and Ticketmaster are masquerading this unscrupulous, ultra-capitalist campaign as a highly moral attempt to help fans and squeeze out scaplers is a further insult, and one the singer—whose squeaky clean image becomes further exposed as a facade with each passing day—should be ashamed of herself for being involved in.

Consequence of Sound
Scandalous.
Last edited by Hugo on Mon Aug 28, 2017 6:18 pm, edited 1 time in total.
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Postby Storyteller » Mon Aug 28, 2017 2:33 pm

But how do they know you've watched the video on YouTube, streamed on Spotify etc?
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Postby Hugo » Mon Aug 28, 2017 2:57 pm

Storyteller wrote:But how do they know you've watched the video on YouTube, streamed on Spotify etc?


They don't explain in the video, they probably have to download some sort of tracking software connected to an account.

If you thought it was about the music, think again. She's a scammer.
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Postby DnBLover » Mon Aug 28, 2017 3:00 pm

This is abuse of power. Whoever thought of this should be arrested.
It's absolutely disgusting.

Remember when she was crying arguing that artists should get their recognition and be paid for their music? She's pretty much using her image to give more power to corporations.
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Postby Hugo » Mon Aug 28, 2017 3:04 pm

DnBLover wrote:This is abuse of power. Whoever thought of this should be arrested.
It's absolutely disgusting.

Remember when she was crying arguing that artists should get their recognition and be paid for their music? She's pretty much using her image to give more power to corporations.
Of course it was all bullshit, or she wouldn't have changed her mind so quickly and upload her music to Spotify to mess with Perry's album rollout.

She's taking advantage of her naive audience, rich white kids with money to spare.
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Postby bluecherry » Mon Aug 28, 2017 3:05 pm

This is just awful - if it's true.

Hopefully the backlash will make her reconsider. It seems like money is more important than her fans that may not be able to afford to spend on merch but have saved for tickets.
Last edited by bluecherry on Mon Aug 28, 2017 3:15 pm, edited 1 time in total.
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Postby Wayne » Mon Aug 28, 2017 3:15 pm

This topic already has 1k views. :o :lol:
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Postby Biebz » Mon Aug 28, 2017 3:19 pm

Wayne wrote:This topic already has 1k views. :o :lol:
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Postby Hugo » Mon Aug 28, 2017 3:19 pm

bluecherry wrote:This is just awful - if it's true.
How can it not be true? The video is official.
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Postby bluecherry » Mon Aug 28, 2017 3:20 pm

Hugo wrote:
bluecherry wrote:This is just awful - if it's true.
How can it not be true? The video is official.
I didn't realise that! I truly hope she reconsiders - for the sake of her fans more than anything.
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Postby Hugo » Mon Aug 28, 2017 3:21 pm

bluecherry wrote:
Hugo wrote:
bluecherry wrote:This is just awful - if it's true.
How can it not be true? The video is official.
I didn't realise that! I truly hope she reconsiders - for the sake of her fans more than anything.
It slipped under the radar because of her lead single release, so not many publications have picked up on it yet.
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Postby Hugo » Mon Aug 28, 2017 3:25 pm

Wayne wrote:This topic already has 1k views. :o :lol:
CNN and other media have got to report this, hope they're among the viewers.
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Postby Bojan » Mon Aug 28, 2017 4:04 pm

It's a legitimate business plan.
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Postby Erotica » Mon Aug 28, 2017 4:38 pm

Disgusting, nothing new from her and her management. I am not surprised
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Postby Wayne » Mon Aug 28, 2017 4:51 pm

If people are stupid enough to pay, let them pay.

It's no different to paying $700 for an iPhone, which costs a reported $225 to make.

It's just a different form of capitalism - a process we all participate in with our $4 Starbucks, smartphones and high end fashion.
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Postby bluecherry » Mon Aug 28, 2017 4:53 pm

Wayne wrote:If people are stupid enough to pay, let them pay.

It's no different to paying $700 for an iPhone, which costs a reported $225 to make.

It's just a different form of capitalism - a process we all participate in with our $4 Starbucks, smartphones and high end fashion.
But it's not really fair on those that can't afford to do so.
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Postby Wayne » Mon Aug 28, 2017 4:55 pm

bluecherry wrote:But it's not really fair on those that can't afford to do so.
Who said capitalism was fair?
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Postby Hugo » Mon Aug 28, 2017 4:57 pm

Wayne wrote:If people are stupid enough to pay, let them pay.

It's no different to paying $700 for an iPhone, which costs a reported $225 to make.

It's just a different form of capitalism - a process we all participate in with our $4 Starbucks, smartphones and high end fashion.
I don't mind any of that.

But please, don't tell me she has any substance, it's all money, she couldn't care less about what her fans think about her music.
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Postby Wayne » Mon Aug 28, 2017 4:59 pm

Hugo wrote:But please, don't tell me she has any substance.
If you're talking artistically, I don't really have a view.
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Postby spiritboy » Mon Aug 28, 2017 5:15 pm

Why do you care about this? If her fans are happy to pay, she can charge whatever she wants.
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Postby Biebz » Mon Aug 28, 2017 5:16 pm

spiritboy wrote:Why do you care about this? If her fans are happy to pay, she can charge whatever she wants.
Because its Taylor. Any other artist and he wouldn't give a flying sh*t.
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Postby spiritboy » Mon Aug 28, 2017 5:19 pm

Biebz wrote:
spiritboy wrote:Why do you care about this? If her fans are happy to pay, she can charge whatever she wants.
Because its Taylor. Any other artist and he wouldn't give a flying sh*t.
It's both touching and funny that he cares so much for spineless, mindless, issueless American aka Taylor fans (his words on Random Thoughts Thread) :lol: :lol:
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Postby Hugo » Mon Aug 28, 2017 5:19 pm

spiritboy wrote:Why do you care about this? If her fans are happy to pay, she can charge whatever she wants.
Because it means those stratospheric numbers that people love to post and brag about are the result of a fanbase with herd mentality, now you don't have to wonder why she isn't as popular elsewhere, this is how she fools those Americans in the comment you're mocking above.
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Postby spiritboy » Mon Aug 28, 2017 5:21 pm

Hugo wrote:
spiritboy wrote:Why do you care about this? If her fans are happy to pay, she can charge whatever she wants.
Because it means those stratospheric numbers that people love to post and brag about are the result of a fanbase with herd mentality, now you don't have to wonder why she isn't as popular elsewhere.
Lol, 1989 sold 10 million copies worldwide and the tour grossed $250m. You sound like Taylor forces these people to buy her albums and attend her concerts. Try harder. :lol:
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Postby spiritboy » Mon Aug 28, 2017 5:23 pm

Hugo wrote:
spiritboy wrote:Why do you care about this? If her fans are happy to pay, she can charge whatever she wants.
Because it means those stratospheric numbers that people love to post and brag about are the result of a fanbase with herd mentality, now you don't have to wonder why she isn't as popular elsewhere, this is how she fools those Americans in the comment you're mocking above.
They were your own words, not mine. Stop being bitter and pressed about Taylor and try to live your life :wink:
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