https://www.forbes.com/sites/hughmcinty ... 68beea72cbPost Malone's New Album Is Eligible For Gold Status ... And It's Not Even Out Yet
by Hugh McIntyre , CONTRIBUTOR
Post Malone fans everywhere have been eagerly awaiting the arrival of his sophomore full-length Beerbongs & Bentleys ever since he announced the collection months ago, and thankfully, they don’t need to wait much longer, as the set is due to drop on Friday, April 27. The following week, the highly anticipated record is almost certainly going to claim the throne on the Billboard 200, and it will probably do so with one of the biggest opening frames of the year.
While fans still need to hold on a little over a week before they can buy (or more likely stream) Beerbongs & Bentleys in full, the album has already reached an important milestone, and before it’s even been released, it is already on track to earn one of the music industry’s biggest honors. While Malone's latest isn't even out yet, the collection is already eligible to be certified gold in the U.S., and there’s a good chance it will earn that certification in its first week of availability, if not on the actual day it is released. But how is this possible?
“Rockstar,” the lead single from Beerbongs & Bentleys, was a massive hit from the moment it arrived last fall, and in the months since the chart-topper dropped, it has racked up hundreds of millions of streams and an impressive sales count. Because of how heavily “Rockstar” has been consumed by the American people, the RIAA (Recording Industry Association of America) has certified it five-times platinum for moving five million equivalent units.
Now that the RIAA includes the equivalent units collected by a single featured on a specific album towards the full-length’s own certifications, Beerbongs & Bentleys is already eligible for gold status, as those five million single shipments equal 500,000 equivalent album units, as 10 equivalent single units equals one album units, per the organization's current rules.
In addition to the five million equivalent units “Rockstar” has already moved, another single featured on Beerbongs & Bentleys, “Candy Paint,” has also earned a gold plaque. The record’s most recent promotional cut “Psycho,” which peaked at No. 2 on the Hot 100, is likely headed toward either a gold or platinum certification very soon as well, which will only add to the parent album’s impressive total.
According to RIAA rules, Beerbongs & Bentleys can’t be certified until the record label submits it for certification, and that can’t happen until it’s officially available to the public in full. The shipments collected before the title drops will count, but no full-length can earn any plaques until people can access it in its entirety. So, it’s possible that Beerbongs & Bentleys will be certified gold on the day of its release (which fellow hip-hop star Cardi B also experienced the day her debut album Invasion of Privacy hit stores), but even if it doesn’t, such an honor isn’t far behind.