Albums getting 100 and 200 million streams in a single week is undeniable popularity among a large portion of the population even if converts to 100K or so sales. Also, even from a pure sales perspective -- back when albums sold 3 million, 5 million, 10 million, or higher total that showed it was popular to a large amount of the population.nympho wrote:You're focusing on that example of the 6.5k Shania sold and missing the big issue here that is the methodology used.iHypeMusic wrote:I've probably argued FOR streaming to everyone in this thread/section by now, but I'll continue.nympho wrote:So there will be 5 albums in Top 20 next week with sales below 1k. And they’ll be Top 20.
While Shania Twain, for instance, was #18 on sales with 6.5k but #99 on Billboard 200 last week. This methodology is not right at all.
I know sales are really low now and that streaming is needed... I think it must be counted for charts. But not like this. And, obviously, no video streams and track sales should be counted as “album sales”.
Watching this, or watching (mostly rap) albums being certified Platinum with 100k or even less in pure sales, I really cannot understand how labels and artists from other genres that still sell albums are not fighting for this unfair methodology to be modified.
6,500 is nothing in grand scheme. 6,500.... there is 330,000,000 people in America. That's 0.00002% of people. Sales have fallen that low that they do no represent what is popular and known within the general population on a normal week.
The formula is fair. You need MILLIONS of streams to even equal 6,500 sales (9.75 million to be exact).
It's just now that sales are so dead and irrelevant with the normal public, that streams overpower. And that's fine.... streaming makes 70%~ of revenue of music in America now. That's just representing the reality of the current consumption trends with music.
Billboard changing a formula every year just to keep sales weighted heavily because they have a preference for them would NOT be accurately measuring popularity. That would just be uselessly trying to keep a sunken ship above ground.
And Shania's 6.5k sales came from tour bundles. I think it's somewhat hypocritical to stand for free sales counted with a purchase of a concert ticket, but then complain about millions of people actually listening to album out of interest and not because it was thrown at them with the purchase of something else holding too much weight.
Leave that "300 million people live in US so 6.5k is not representative" argument because 50k or 100k is nothing in grand either... It's still 0.000....% of America.
The thing is that Billboard 200 is, supossedly, a chart that reflects both sales AND streaming, but the reality is different.
Reality is that you can be out of Top 200 album sales and still be Top 20 on Billboard 200, but on the other hand you can be Top 40 on sales and miss the Billboard 200 (as it has happened with some artists certain weeks).
If you think that methodology is fair, I don't.
The problem with Billboard 200 is not streaming... Basically every country in the world includes streaming as it's needed and sales are really low. The problem is Billboard is counting track sales, video views, and giving the same value to free than paid streams.
I prefer a methodology like the one in the albums charts of the United Kingdom or Germany, which goal is to account streams of whole albums, avoiding the distortion of singles (which streams are already taken into account in the singles chart). Also, giving more relevance to Premium suscribers' streams.
For me, the fact that an album sells 400k albums in pure sales (that people paid for), and is not certified Gold but, on the other hand, an album selling like 50k copies is actually certified Platinum... not because people consumed the whole album but because of the success of a few tracks, or because its music video went viral, is a joke. Certify those songs, but not the whole album.
RIAA should have a rule about this... At least half of the figure certified should be in pure sales or something like that...
And RIAA could have downgraded the certifications levels, as many other countries did (or as they did for Latin certifications these past years, twice, actually).
Just my opinion.
From a pure sales perspective in 2018 -- hit sellers are selling what? 300k, 500k, 750k TOTAL? Two albums sold 1 million last year, who knows if even one will sell that much this year.
With that being said, pure album sales are truly overall not a thing with most of the population anymore. Therefore, on a popularity chart... it's quite understandable they don't hold much weight anymore.
1. Track sales are now so low in 2018, they have MINISCULE impact on the albums chart. Only 3 songs are projected to sell 50k this week, which equates to 5K album sales (1 song is a new JT lead single that doesn't even contribute to an album yet). Track sales will be entirely dead by 2020 (likewise with album sales probably).
2. Video streams do not count towards the album chart.
3. Billboard announced this year they are changing the value of free/paid streams, for paid to benefit more.
http://www.billboard.com/biz/articles/8 ... ng-in-2018
Also, your examples. An album that sells 40K and goes Platinum, has over 960K from streaming. 960K * 1500 = 1,440,000,000 streams.
How is 1.44 billion listens not a huge measure of popularity that deserves to be acknowledged?
If you refuse to acknowledge streaming holds a notable merit and an artist can be very successful overall with just streaming without good sales just as someone can be very successful with just sales without good streaming, then ofcourse, you'll always continue to complain about it having a notable placement in charts/certifications. Which then leads to thinking such as lower certifications and giving pity awards rather than just acknowledging new ways of consuming music taking priority.