Swift is employing a new bag of tricks this time to prime the sales pumps, from a UPS promotion to a deal with Target that guarantees her more in-store display space than ever. Instead of radio, she has relied on Ticketmaster's Verified Fan program to incentivize fans to purchase albums and merchandise, or complete social media "boosts," which increase their chances of getting tickets to her yet-to-be-announced tour. By Nov. 3, pre-orders had passed 400,000 copies, and Target claimed it as the retail giant's biggest entertainment pre-order ever.
"She's never one to be complacent or do things that have been done before," says Tom Poleman, chief programming officer at iHeartMedia.
"Side effects be drowsiness / Loneliness / How is this? / I think they call it hateration / What can you prescribe for this?"