BTS, EXO, Wanna One & Got7 Help Make K-Pop History in Top 10 of Social 50 Charthttps://www.billboard.com/articles/colu ... art-top-10
3/14/2018 by Kevin Rutherford
For the first time ever, four K-pop acts are in the chart's top 10.
For the first time ever, four K-pop acts populate the top 10 of Billboard’s Social 50 chart, which launched in 2010.
BTS leads the March 17-dated ranking, with EXO, Wanna One and Got7 also making appearances inside the top 10.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended March 8.
BTS leads the chart with 34.2 million Twitter mentions and 1.3 million YouTube reactions among its biggest drivers, according to Next Big Sound. The K-pop boy band, which has led the Social 50 for 65 weeks in all, celebrated member J-Hope’s solo debut and Suga’s 25th birthday.
Meanwhile, EXO ranks at No. 2 (525,000 Wikipedia views and 985,000 Instagram reactions; though down in multiple metrics) with posts including an Instagram image of support for the 2018 Winter Paralympic Games in Pyeongchang. Meanwhile, Wanna One breaks into the top five (11-4) for the first time with 7.4 million Instagram reactions and 58,000 new followers on the service while promoting its new EP, 0+1=1 (I Promise You), out March 19.
Completing the K-pop assault on the Social 50’s top 10 is Got7, which returns to the top 10 (No. 6) for the first time since April 2016 following a 175 percent boost in Twitter reactions to 1 million in all. The boyband teased the live premiere of new EP “Eyes on You” throughout the week; the effort was released March 12.
Previously, K-pop notched three acts in the Social 50’s top 10 five different times, first occurring on the Dec. 2, 2017-dated ranking, when BTS, SEVENTEEN and Wanna One ranked in the top 10. More recently, BTS, EXO and SEVENTEEN reached the top 10 of the Feb. 24 chart.
Miley Makes Moves: Amid the K-pop dominance inside the Social 50’s top 10, Miley Cyrus leaps 39-3, her highest rank since October 2017. A majority of Cyrus’ chart metrics came from Instagram reactions, where she garnered 21.6 million, a 2,334 percent boost. She posted a slew of photos from the red carpet of the 2018 Academy Awards with Liam Hemsworth, which drove a majority of the traffic to her page, and announced her return to Tumblr on March 7.