For the second year in a row, overall consumption growth was up double-digits. 2018 total consumption showed a 16.2% increase over 2017, which we showed last year to be up 12.8% over 2016.
On-demand audio stream consumption continued to fuel the overall growth, increasing 41.8% to 534.6B streams, up from 376.9B streams last year. Total on-demand streams, including both audio and video, topped 809B for the year. In the fourth quarter of 2018, a dominant 85% of all audio streams were subscription-based.
The # of unique titles audio-streamed in 2018 totaled 3M more than in 2017, a 9.2% increase. Consumers are exercising their choice to explore new music, which is a terrific sign for the industry.
Album sales and song sales continued to decline, 18.2% and 28.8% respectively, and physical sales declined 15.3%. Vinyl sales continued to grow with an increase of 11.9% over 2016.http://www.buzzanglemusic.com/buzzangle ... nsumption/ http://www.buzzanglemusic.com/wp-conten ... dustry.pdf