Charts analysis: Sweet But Psycho dips but holds on at No.1
by Alan Jones
Despite a dip in consumption for the first time in its 21-week career, Ava Max’s first hit, Sweet But Psycho, is still way too strong for the chasing pack, topping the chart for the third time in a row on sales of 68,320 copies, including 56,809 from sales-equivalent streams. It is No.1 on paid-for sales and audio streaming but now trails Pinkfong’s Baby Shark on video streaming.
Ariana Grande’s Thank U, Next – which spent six weeks at No.1 last November/December – remains at No.2 despite its sales (40,760) falling for the fifth straight week to the lowest level of its 10 week chart career.
London rap/trap/drill MC Headie One reached No.32 with his debut album The One Two last June, and finally makes his singles chart debut with 18Hunna (No.6, 24,170 sales) – a collaboration with fellow London rapper Dave, who topped the chart with Funky Friday (feat. Fredo) last October. Headie One’s previous closest approach to the Top 75 came as featured rapper on Belly Squad’s Missing, which reached No.84 last May, and has since amassed total consumption of 111,333 units, though all but 1,262 of them are from sales-equivalent streams.
George Ezra’s Shotgun departs the Top 10 for the third time (7-16, 18,352 sales) while Hold My Girl becomes the third Top 10 hit from his latest album, Staying At Tamara’s, jumping 14-8 (20,712 sales) on its 10th appearance in the chart.
Mark Ronson’s Nothing Breaks Like A Heart (feat. Miley Cyrus) climbs 4-3 (37,555 sales) to become both artists’ fourth top three hit, while there are similar one place rises to new peaks for Wow (5-4, 35,893 sales) by Post Malone and Rewrite The Stars (8-7, 21,681 sales) by James Arthur & Anne-Marie.
Freya Ridings’ debut hit, Lost Without You (12-9, 20,258 sales), enters the Top 10 for the fourth time, revisiting the No.9 peak it has scaled on each occasion. The track jumped 20-9 14 weeks ago, 13-9 10 weeks ago and 12-9 eight weeks ago. It hit a 17 week low a fortnight ago, when it was ranked at No.32 but recovered to No.12 last week, as Christmas-themed tracks vanished en masse. Released in September 2017, it has achieved consumption of 524,393 units, of which 120,149 are paid-for downloads, 1,124 CD and the remainder sales-equivalent streams.
The rest of the Top 10: Sunflower (3-5, 35,467 sales) by Post Malone feat. Swae Lee and Without Me (11-10, 20,188 sales) by Halsey.
Meanwhile, there are Top 10 exits for Ruin My Life (9-12, 20,045 sales) by Zara Larsson, ZeZe (10-13, 19,300 sales) by Kodak Black feat. Travis Scott & Offset and Babyshark (6-14, 19,279 sales) by Pinkfong.
He has had a lot of bad press along the way but Chris Brown is a consistent hitmaker, charting for the 14th year in a row - since making his chart debut with Run It! in 2006 at the age of 16 - with Undecided (No.15, 18,390 sales). It is the first single from Brown’s upcoming album, Indigo.
Combining grime and Afro influences, Options is the first hit for East London squad NSG and featured guest Tion (Wayne). Advancing 80-25 (13,254 sales) on its sixth week of availability, it is the first NSG track to chart, although their Yo Darlin (feat. Geko) has consumption of 198,822 units (including 3,237 paid-for downloads) since its release in 2017.
Also new to the chart are Medicine (No.42, 10,310 sales), the fifth Top 75 entry from Sheffield band Bring Me The Horizon and the second from their upcoming sixth album Amo; and Someone You Loved (No.66, 7,103 sales), the second hit for Scottish singer/songwriter Lewis Capaldi, who also scores his first Top 40 entry this week as introductory hit Grace jumps 44-33 (11,560 sales).
Play is the sixth Top 20 single for both Jax Jones and Years & Years, and climbs 19-11 (20,114 sales) this week.
There are also new peaks for: Mo Bamba (28-26, 13,220 sales) by Sheck Wes, Saturday Nights (50-44, 9,980 sales) by Khalid, Leave Me Alone (56-48, 9,543 sales) by Flipp Dinero, Swervin (73-55, 8,458 sales) by A Boogie Wit Da Hoodie feat. 6ix9ine, Losing It (68-62, 7,391 sales) by Fisher and Fire On Fire (74-63, 7,314 sales) by Sam Smith.
Some of last year’s biggest hits are enjoying renewed chart activity, as ‘best of 2018’ lists – on radio, TV, in print and online – jog memories. Those that achieve double digit improvements are: One Kiss (37-22, 14,149 sales) by Calvin Harris & Dua Lipa, 2002 (69-37, 11,235 sales) by Anne-Marie, I’ll Be There (71-40, 10,510 sales) by Jess Glynne, I Found You (58-43, 10,250 sales) by Benny Blanco & Calvin Harris and New Rules (93-54, 8,480 sales) by Dua Lipa.
Overall singles sales are up 2.63% week-on-week at 16,694,212, 11.33% above same week 2018 sales of 14,995,633. Paid-for sales are down 9.28% week-on-week at 762,603, and are 27.91% below same week 2018 sales of 1,057,884. They are below same-week, previous-year sales for the 284th week in a row.
© Music Week