Coldplay don't own reverse narrative or filming in reverse, that technique had been used in film and music videos before them and has continued to be used after. Pretty sure they were inspired by The Pharcyde's iconic Drop music video themselves.
The main similarity is the use of an E30 BMW, but 80s German cars are super cool right now (and forever), so I'm not surprised Rita is driving one.
The video is nice and simple. Nothing particularly memorable, but the scene of Rita falling is cool and she looks great.
The song is generic, but I want Rita to succeed because of her relentless hustle and ability to create a brand without ever releasing much in the way of music.