I think he's trying to create a concept out of nothing. He has nothing to say that's even remotely relevant or interesting.
It's ok for an act to release an album even if they face that kind of scenario, the key is to be fun, spontaneous, adventurous and above all, it's the time to take risks.
He has been playing it safe and it doesn't cut it anymore. He's not sexy, the youngsters no longer give a crap and "Can't Stop the Feeling", despite all its success, was considered by many critics to be one of the most annoying, cheap songs of recent times.
This just isn't the right path for Justin.
This is the dude that made a beat
with hitting buckets
Where's that same creativity Justin?