^Totally agree! Boy needs to slow down and make Bloom a hit with some promo. We’ll probably have the whole album before it’s released at this rate
I think they are releasing this to have a top 40 entry globally in some markets he is not promoting. Most of his promo is basically US based, and I feel they think Ariana's name alone will boost this song a certain level, I guess? As much as I love Bloom, I don't see it doing a lot, which is sad, since I would love to see it 'smash' or atleast do moderate.