Why JAY-Z's 4:44 Tour Will Be His Highest Grossing Solo Run Ever
Despite Cheap Tickets on StubHub
ust three dates in, JAY-Z’s 4:44 Tour is already the rapper’s highest grossing solo tour ever, promoter Live Nation tells Billboard. Average gross for the 4:44 Tour’s completed shows is up 21 percent over his 2013 Magna Carter Tour
— Live Nation said the Honda Center show in Anaheim, Calif., earned nearly 49% more than the same stop in 2013."This tour will be the biggest headlining tour of Jay’s career,” says Omar Al-Joulani, VP of touring at Live Nation.Sales for JAY-Z’s tour represent a paradigm shift in concert tickets: by more aggressively pricing front row seats, VIP experiences and platinum tickets,
concert promoters are getting increasingly more skilled at commanding high prices and record grosses from their best seating inventory.
Further adding to pressure on the secondary is Live Nation’s strategy to release large blocks of tickets prior to JAY-Z taking the stage. Al-Joulani explained that the 4:44 Tour sells eight to 10 percent of total tickets on the day of show — the Las Vegas concert at T-Mobile Center (Oct. 28) saw 1,480 tickets sold with 24 hours of JAY-Z taking the stage without any tickets marked down in price, a record for an arena show in Sin City. Al-Joulani says JAY-Z has already sold more tickets than the entire Magna Carta Tour, and that’s with 30 more shows to gohttp://www.billboard.com/articles/busin ... ts-stubhub
he's winning afterall.