I want to be able to connect with the artist and I can’t with her (or Sia) because I can’t really see the emotion on their face.
Also, yes this does sound like a Marketing gimmick and nothing else (that’s why I say it comes across as fake). This will only make people get more curious to find out who she is than focus on the music - it doesn’t make sense at all
Welcome to the underworld
Where the love's at first sight
The kind that we like
Under, under, under, underworld