SOURCEJay Z's TIDAL Planning Splashy New York Launch Event
Buzz is building on Jay Z's TIDAL, the high-fidelity premium streaming service purchased by S. Carter Enterprises on March 10, which is planning an official launch on March 30.
A countdown clock featured on the TIDAL homepage serves as lead-up to a splashy event to be held in New York City that day.
Details are scant so far, but the rapper-mogul is expected to be in attendance at an afternoon press conference that may also be live-streamed.
TIDAL boasts licenses with the major labels at an established price point of $19.99 per month.
SOURCEJay Z's TIDAL On a Wave of Expansion
Jay Z's TIDAL is embarking on a wave of international expansion. The high fidelity music and video streaming service today announced it's now live in 31 countries, including markets across Europe, north America and South Africa.
The service is also poised to extend its reach into all corners of the globe with a rollout of operations into a further six markets -- Poland, Australia, Hong Kong, Quatar, United Arab Emirates and Germany -- before the end of the second quarter.
With an established price point of $19.99 each month, TIDAL boasts licenses with the major labels and a library of 25 million-plus tracks, 75,000 music videos, and curated editorial articles, features and interviews. Its catalog includes most of Taylor Swift's albums (with the exception of 1989), and new releases from Kendrick Lamar (To Pimp a Butterfly) and Modest Mouse (Strangers to Ourselves).
Jay Z purchased TIDAL via his S. Carter Enterprises company following a $56.2 million bid on Jan. 30 (the offer was accepted on March 10). The firm announced earlier this week it had fully integrated the Norwegian music platform WiMP, and the official TIDAL launch is expected to take place March 30.
SOURCEJAY Z'S STREAMING ASPIRATIONS
Equity Stake for Superstars Could Be a Cornerstone of Proposed Venture
Jay Z’s recently reported gathering of star artists, execs and managers, to discuss his proposed streaming venture has caused quite a stir across the biz. Jay is said to have offered 3% participation to the major artists in attendance, including Beyoncé, Madonna, Rihanna, Pharrell Williams, Kanye West, Coldplay, the Daft Punk robots and Jack White, for their assistance in branding and marketing the company.
Tidal already has a streaming service in place, with all the major and indie music you'll find on its competitors--including the new Kendrick Lamar and Modest Mouse album, Taylor Swift albums, but not 1989--as well as curated playlists, interviews and other "behind the music" content. Its price tag, however, is $19.95 per month, presumably justified by its lossless (super high-quality audio) streams. It's available in North America and Europe but not yet in Asia, Latin America or Africa.
Meanwhile, wonderers are wondering: Could the equity stake be a slippery slope? How do the artists who don’t get a slice feel about the company? How do Apple and Spotify feel about the artists who’ve sold the use of their brand to the newco? In any case, with his reputation for not leaving money on the table, J-Hova always does well in his deals.
The gathering was lo-pro but still managed to be a shot across the bow. Word has it Mr. Carter envisions a challenge to tech behemoths like Spotify, Apple and Google.
The artist/mogul is currently buttoning up the purchase (via the financial entity Project Panther Bidco) of Aspiro, the Swedish firm that owns the WiMP and Tidal streaming platforms, for a cool $56 million.
What do you guys think about all of this? I think that it's an exciting venture but on the other hand I find it to be too expensive.