11/21 Billboard 200:http://www.billboard.com/biz/articles/6 ... after-cmasChris Stapleton Soars to No. 1 on Billboard 200 Albums Chart After CMAs
By Keith Caulfield | November 08, 2015
Following Chris Stapleton’s breakthrough night on the Country Music Association (CMA) Awards, the singer/songwriter earns his first No. 1 on the Billboard 200 chart as his Traveller album makes a spectacular reentry atop the list -- straight in at No. 1.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new Nov. 21-dated chart (where Stapleton is No. 1) will be posted in full to Billboard’s Web sites on Tuesday, Nov. 10.
Traveller, which is Stapleton’s debut effort, returns to the list after being absent from the chart since September, and initially debuting and peaking at No. 14 in May (It was released on May 5 through Mercury Records). It bounds back in at No. 1 with 177,000 equivalent album units
earned in the week ending Nov. 5 (up 6,109 percent from about 3,000 units) according to Nielsen Music. Of the new week's total unit sum, 153,000 were pure album sales
(up 6,412 percent from 2,000).
Remarkably, Stapleton’s album sold more in this past week than it had in total since its release in May. Up through the week ending Oct. 29, it had sold 96,000 copies, with its largest sales week registered in its debut frame (27,000).
The surge in sales is owed to how a mass audience finally discovered Stapleton on the Nov. 4 CMA Awards broadcast -- and was clearly moved by what they saw. Until the CMAs, Stapleton had gathered critical praise but was largely unknown to a mainstream audience (He’s yet to earn a top 40 hit on the Country Airplay chart, for example). Still, he has written five No. 1s on the Country Airplay tally for other artists, including Kenny Chesney and Luke Bryan.
On the CMA Awards, Stapleton won all three categories he was nominated for and performed a medley with Justin Timberlake. Stapleton won the CMA trophies for male vocalist of the year, new artist of the year and album of the year (for Traveller). Stapleton and Timberlake sang the Traveller track “Tennessee Whiskey” and Timberlake’s “Drink You Away” (from The 20/20 Experience, 2 of 2).
“Tennessee Whiskey” ranks as the second-largest selling digital song of the week (a No. 2 debut on the Digital Songs chart) with 131,000 downloads
sold. “Drink You Away” also debuts on the list, starting at No. 6 with 76,000
sold. Traveller’s title track also enters at No. 40 with 25,000
Traveller is also the first debut country album to hit No. 1 on the Billboard 200 in over four years. The last was Clear As Day, by 2011 American Idol winner Scotty McCreery. It bowed atop the list dated Oct. 22, 2011.
New total: 96k + 153k = 249,000