Lana Del Rey
Released: 26th May 2014.
The lead single from Elizabeth Grant's second major-label album release, 'Ultraviolence', "West Coast" sees the singer/songwriter returning to the same melodramatic mould that defined 2012's 'Born to Die'. Unlike the title track from said album, however, "West Coast" isn't quite as gripping.
The verses actually outshine the chorus, where Del Rey's drawl provide a sharp contrast to the much livelier, upbeat verses. The injection of a bit of Spanish is unexpected and slightly misplaced, giving the impression that it was included just for the sake of inclusion. Lyrically, the song manages to recover from that slight misstep, offering the same sense of dark mystique that's become characteristic of Lana's music.
A solid effort, yes, but Lana has delivered more effective attempts at hypnosis. "West Coast" is good, but it's some way off from her "Summertime Sadness" and "Born to Die" best. Hopefully, 'Ultraviolence' will have a gem as spectacular as those two masterpieces from her previous era, but in the interim this decent cut should be enough to tide fans over.