Released: 26th April 1999.
Q. Is Britpop dead? A. This single from Cast. Any concern that the flow of catchy, guitar-pop songs from great bands up North is starting to ease immediately disappears when you hear the first single from their new album. I can't help wanting to move along to what will soon become a well-deserved hit. Never mind "Alright", this is "Great"!
"I gotta beat for you mama". Hmmm. Lyrics notwithstanding, "Beat Mama" sees the welcome return of Cast. An instantly likeable tune from the forthcoming album "Magic Hour", this should provide the Liverpudlian lads with another Top 10 hit.