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Released: 24th April 2006.

Will Young - Who Am IWill Young is slowly moulding an image and reputation for himself with each single he releases, and "Who Am I", his latest effort from the "Keep On" album, is no exception. Whilst it's been given that all important 'single edit' (i.e. a few more oohs and aahs and maybe even a change in tempo), it's backed by a kitsch yet somewhat humorous jibe at long-running kid's show Blue Peter in the video, with Will's head superimposed on to that of former presenter John Noakes. Fabulous stuff - just not too sure about the 70s hairdo, eh Will?

* * * * * (Alex MacGregor)

The third single from "Keep On" treads the familiar middle-of-the-road ballad route once again for Will Young, but yet again he shines in his comfort zone. "Who Am I" might not be his finest work, but it manages to maintain the sincerity and lyrical prowess of his best.

* * * * (Paul Matthews)

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