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Thread: Spotify is testing ‘Sponsored Songs’ in playlists

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    KokoCollino's Avatar
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    by » 20-06-17, 16:15

    I think this is 100% thread worthy, as it is major news and shouldn't be hidden in the simple Spotify thread.

    Spotify is testing ‘Sponsored Songs’ in playlists

    Extract:

    Spotify users have noticed a new opt-out setting appearing both on desktop and in-app: Sponsored Songs. Sponsored content in general is not new for Spotify — last year they allowed their most popular playlists to be sponsored by brands — but allowing labels to promote individual songs certainly is. A representative from Spotify confirms to The Verge that Sponsored Songs is a test program that will only appear to users on the free tier.

    Sponsored Songs don’t appear as banners like the platform’s existing ads, but are integrated into playlists you follow. In the example below from Liam Maloney, the sponsored song — “Call Me” by NEIKED — is featured above the playlist. As first reported by TechCrunch, the songs are chosen to match a user’s existing music tastes, are instantly playable, and are savable without a prerequisite ad click.
    FULL ARTICLE

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    Hugo's Avatar
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    by » 20-06-17, 19:22

    Payola-fest. Spotify should be banned.
    "King isn't overrated, your fave is just undertalented."

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    JeyBeMust's Avatar
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    by » 21-06-17, 15:08

    Wow, this is disgusting. Spotify is SO big that they can literally manipulate the entire industry

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    by » 21-06-17, 15:26

    I don't like it, but well... It's no different than radio deal, so I doubt that chart companies would do anything about it. It could help to veteran artists to chart more than anything.
    JanetShe is literally, every artist's favorite artist. She is forever trending. We are living in a Janet Nation. Every day we feel her impact.

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    KokoCollino's Avatar
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    by » 21-06-17, 19:09

    Well at least people need to listen to it for 30 seconds for it to count for the charts I guess?

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    by » 21-06-17, 19:13

    They've been secretly doing it since ages so lol.

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    SholasBoy's Avatar
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    by » 21-06-17, 20:01

    This is why we had random songs entering the charts in the last year or so, like Lil Uzi Vert, Kyle, Mike Perry etc.

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    flopho's Avatar
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    ˇEh, mamá!
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    by » 21-06-17, 20:08

    It doesn't say only on Free Tier, they have to make money from those people somehow.

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    KokoCollino's Avatar
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    by » 21-06-17, 20:24

    Quote Originally Posted by SholasBoy
    This is why we had random songs entering the charts in the last year or so, like Lil Uzi Vert, Kyle, Mike Perry etc.
    But people liked them after the exposure I guess?

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    by » 26-08-17, 01:15

    Quote Originally Posted by Hugo
    Payola-fest. Spotify should be banned.
    +1

    Though I expected something like this to happen sooner or later.

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